3 ways to increase NGGV sales
Feature NGGV on your website
Advertise the fact you sell and redeem NGGV in-store on your website. Why not sell them online? We have seen some extremely positive sales figures from members who have done this.
_For voucher images to include on your website email
nggv@the-hta.org.uk
New HTA
Tim Bell has been appointed HTA Commercial
manager and will be co-ordinating sponsorship opportunities across the HTA portfolio, including HTA News and events. Tim comments,
Feature NGGV on your marketing literature
Tell customers that you sell NGGV by mentioning it on your next door-drop leaflet or press advertisement.
Implement POS Free POS is available to every NGGV stockist. At the very least, display a window decal on your main entrance door with a freestanding A-frame outside, plus counter-top merchandising units on each of the checkouts. Point-of-sale materials are proven to increase sales – with Mother’s Day and Easter just around the corner make sure you stock up now.
_Order POS materials from
www.htamembers.co.uk or
call 01527 508175 Gardman – flying high
Many congratulations to Gardman who won the Best Stand Award at the Garden & Home Press event for the second year running. The Garden & Home Press event, held at the Barbican on 14 February, brought
together 95 exhibitors from the garden industry and around 250 contacts from the gardening media. The Gardman stand focused on its wild bird care range in a garden lifestyle setting, even disguising a massive pillar as a tree.
‘The HTA represents the majority of the garden centre industry, including multiple chains, independent retailers, growers and landscapers. We already have strong communication channels in place offering excellent opportunities for suppliers into the horticultural industry to raise their profile and drive brand awareness. We currently work with a wide range of businesses offering bespoke advertising and sponsorship packages tailored to meet all budgets. Can you afford not to be among them?’
_To discuss your needs and see how the HTA can help, contact Tim
on 07808 775177 or email
tim.bell@
the-hta.org.uk
Amanda Wallace, Media office/David Colegrave Foundation
Amanda joins the team on a part- time basis. Jeff Colegrave,
Chairman of both the DCF and Floranova, the Norfolk-based flower seed
breeding company, comments, ‘The
trustees of the DCF are very pleased to welcome Amanda and look forward to working with her. We have many plans to raise greater awareness of the scholarship programme and its developments in order to give further support to students and the growth of the UK’s ornamental horticultural industry.’
_For more information visit
www.davidcolegravefoundation.org.uk
HTAnews I March 2013 I
www.the-hta.org.uk 5
appointments Tim Bell, HTA
Commercial manager
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24