Meetings Market Survey
SMALL MEETINGS NUMBER In 2012, respondents held an average of approximately 21 meetings with under 50 attendees, six meetings with between 50 and 99 attendees, four meetings with between 100 and 199 attendees, and three meetings with between 200 and 250 attendees. TYPES In 2012, respondents held an average of approximately eight committee meetings, seven training meetings, five seminars, three board meetings, and eight other types of meetings. LOCATIONS Respondents held an average of nine meetings at downtown hotels (three each at airport hotels, suburban hotels, and resorts); two at conference centers; and two at other types of facilities. BOOKING WINDOW Two-thirds of respondents (65 percent) reported that they were booking their small meetings more than six months out. Four- teen percent were booking 0 to 3 months out; 22 percent were booking 4 to 6 months out; 38 percent were booking 7 to 12 months out; 24 per- cent were booking 1 to 2 years out; and 3 percent were booking more than 2 years out.
2012 MEETINGS VS. 2011 MEETINGS 13+6+81v PCMA.ORG
13% Increased 6% Decreased 81% No change
Thirteen percent (compared to 17 percent in last year’s survey) reported that they held more small meetings in 2012 than 2011. Eighty-one percent reported that their small meetings’ count held steady.
m Average change: +1.5 percent compared to +3.3 percent in 2011 survey
MARCH 2013 PCMA CONVENE
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