7+9+6+15+15+12+11+24= PHOTOGRAPH BY TK

Meetings Market Survey 16+11+73x PCMA.ORG

PROJECTED 2013 CONVENTION/MEETING BUDGET VS. 2012 CONVENTION/MEETING BUDGET

16% Expect to increase 11% Expect to decrease 73% Expect to remain the same

Eleven percent expected their convention/meet- ing budget to decrease in 2013 (compared to 16 percent who projected budget cuts in 2012), while 73 percent expected no change (compared to 65 percent in last year’s survey). Sixteen percent expected to work with a bigger budget this year (compared to 19 percent last year).

m Average change: +1.5 percent compared to +0.6 percent in 2011 survey

2012 OVERALL ANNUAL BUDGET

7% Less than $250,000 9% $250,000 – $499,999 6% $500,000 – $999,999 15% $1 million – $2.4 million 15% $2.5 million – $4.9 million 12% $5 million – $9.9 million 11% $10 million – $15 million 25% More than $15 million

More than one-third (36 percent) of respondents indicated that their organization’s total annual 2012 budget was $10 million or more, and close to half (47 percent) reported that it was $5 million or more.

m Average: $6.9 million compared to $6.8 million in 2011 survey

b+7+9+11+11+12+22+30+57+65 7 ORGANIZATION INCOME

Respondents indicated that, on average, 38 percent of their organization’s revenue

was derived from dues and 10 percent from sales. Thirty-four percent came from conventions, exhibits, and meetings — a 5-percent jump from last year’s survey. Not surprisingly, corporate planners indicated

that, on average, the bulk of their revenue (63 per- cent) was derived from sales.

OFFERING CITYWIDE HOUSING

470= 380= 170= 60=

47% Third-party housing service 38% Convention bureau housing service 17% In-house (do it yourself) 6% Other

The preferred methods for handling citywide housing: using a third-party housing service (47 percent compared to 29 percent in last year’s survey) and in-house management (38 percent compared to 41 percent reported in last year’s survey). Seventeen percent used convention bureau housing in 2012, similar to last year’s survey results.

OUTSOURCING MEETING-RELATED SERVICES

65% Registration 57% Housing 30% Event-supply rentals 22% Trade-show management 12% Marketing/promotion 11% Event marketing 11% Party planning 9% Speaker selection 7% List acquisition

Respondents outsourced a variety of meeting- related services; they were most likely to out- source registration (at 65 percent, a big jump from the 35 percent of respondents who outsourced registration in our 2011 survey); housing (57 percent compared to last year’s 46 percent); and event-supply rentals (30 percent compared to last year’s 61 percent).

MARCH 2013 PCMA CONVENE

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