/ Neurological W

hen Andrea E. Sullivan, founder of BrainStrength Systems, began speaking about neuroscience 12 years ago, she was careful not to actually use the word “brain” in the titles of her talks. “Brain

science — nobody knew what that was about,” said Sullivan, who holds a master’s degree in organizational psychology, and whose Philadelphia-based company specializes in using brain-based principles to help individuals and companies improve performance. “They were like, ‘Brain what?’” It was almost that basic. “I used to start my presentations asking people, ‘So who here has a brain?’ I would say, ‘Okay, [your brain] is a part of your body, part of your mind, and this is who you are.’ No clue.”

PCMA.ORG MARCH 2013 PCMA CONVENE 41