CONTENTS March 2013 Volume 32, Issue 3

CMP SERIES 40

‘We have to get out of thinking that people learn and remember just because we tell them something.’

49 65

Cover illustration by Laurent Cilluffo

2 PCMA CONVENE MARCH 2013 PCMA.ORG

Audio/ Visual/ Neurological

AV technology offers a direct path to your attendees’ brains. Use it well, and you can make their learning more effective, resonant — and engaging. Barbara Palmer

Features MEETINGS MARKET SURVEY

Up, Up, and (Sort of) Away Things are looking up, according to the meeting professionals who took part in this year’s Meetings Market Survey. Respondents say that over the last year, they’ve experienced growth in key indicators of industry health — attendance, exhibitors, size of exhibition space, and budgets — and in general they paint a brighter picture for meetings in 2013. Michelle Russell

ONE ON ONE

David Allen The productivity guru talks about Getting Things Done, his pioneering system for personal and professional efficiency — and what meetings and meeting professionals can learn from it. Christopher Durso