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Meetings Market Survey TYPE OF EMPLOYER
30% Professional services 17% Technology 7% Consumer goods 7% Manufacturing 7% Pharmaceutical 39% Other
Respondents employed in the corporate world were most likely to work for a professional-services firm (30 percent) and to work for a company with an international market base (51 percent).
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NUMBER OF MEETINGS PLANNED
2012 CONVENTION/MEETING BUDGET
35% 1 – 5 16% 6 – 10 15% 11 – 20 34% 20+
More than one-third of respondents (34 percent) planned more than 20 meetings per year, and nearly two-thirds (65 percent) planned at least six meetings per year. Close to three-fourths of respondents (72 percent) expected their total number of meetings in 2013 to remain the same, while 22 percent expected it to increase; 6 percent expected to plan fewer meetings this year. The average for association professionals: 11;
independent planners: 12; corporate planners: 13. The overall average among all respondents: 11.
OPERATING RATIOS NUMBER OF EVENTS WITH EXHIBITS HELD
16% None 33% 1 18% 2 18% 3 – 5 5% 6 – 10 10% 10+
A majority of respondents (84 percent) hold at least one event with an exhibit every year, the same percentage as last year’s results. Average: 3
52 PCMA CONVENE MARCH 2013
without an exhibition was $800,000, up slightly from last year’s survey budget of $782,338, but down significantly from a high of more than $900,000 budgeted for 2009.
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6 6
BUDGET (WITH EXHIBITION)
Respondents indicated that the average total budget for their largest 2012 event
with an exhibition was $1.9 million (up from $1.5 million in last year’s survey results).
BUDGET (WITHOUT EXHIBITION)
Respondents indicated that the average total budget for their largest 2012 event
2012 CONVENTION/MEETING BUDGET VS. 2011 CONVENTION/MEETING BUDGET
3% Less than $50,000 7% $50,000 – $99,999 9% $100,000 – $249,999 17% $250,000 – $499,999 12% $500,000 – $999,999 23% $1 million – $2.5 million 29% More than $2.5 million
Close to one-third of respondents (29 percent) reported that their organization’s total conven- tion/meeting budget in 2012 exceeded $2.5 mil- lion, and more than half (52 percent) indicated that it was $1 million or more.
m Average: $1.3 million vs. $1.27 million in 2011 survey
28% Increased 10% Decreased 62% No change
The largest group of respondents (62 percent) reported that their convention/meeting budget stayed the same in 2012 compared to 2011. More than one-fourth (28 percent) reported that it increased, while 10 percent reported their budget went down.
m Average change: +2.1 percent compared to +0.8 percent in 2011 survey
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