Deal Maker of the Year Awards 2012 The Interview r er of Adaptive Planning

that’s up to 75% less than on-premise alternatives), easy to use (even for non-finance staff), and rapidly deployable. And you don’t need any new hardware, software, or IT involvement. Web-based, easy-to-learn interfaces mean that even people without strong finance skills can participate in financial planning and reporting processes, which increases adoption and collaboration across the company. Finally, cloud-based CPM solutions are accessible worldwide with nothing more needed than a browser and an internet connection.

This is a mission critical application for our finance customers, and once they're up and running on Adaptive Planning, we see very high levels of satisfaction because our offering lets them do entirely new things in scenario analysis, reporting, forecasting, budgeting, consolidating financial results, visual discovery, and the display of key operating metrics. Due to that, we have really high levels of retention and expansion among our existing customer base as evidenced by our growth from 60 customers six years ago to 1,500 active customers today.

Q

What are the market forces at work, and what has Adaptive

Planning done to address those trends? Tell us about the recent myDIALS acquisition.

We see ourselves at the center of a perfect storm of market opportunity with strong tail winds at our back which starts with the market shift to the Cloud. We're beyond the tipping point; the Cloud is going mainstream and that's helping us in a very big way.

There's also a trend of data proliferation in big data which really enhances the need for data analytics platforms like ours. The third I'd highlight is the focus on cost savings. When we say, “No IT required” those are magic words to our CFO customers.

We see ourselves at the center of a perfect storm of market opportunity with strong tail winds at our back which starts with the market shift to the Cloud.

Also, social enterprise and workplace collaboration is what budgeting, forecasting, planning are all about - getting all these departments and people all over your company in different divisions around the world on the same page. Mobile computing and remote computing is another driver along with the consumerization of business software. So that's fueling our growth. Cloud-to-Cloud connections are also very important. We have acquired one of our key OEM partners that's ranked very highly in the Gartner Magic Quadrant Customer survey called myDIALS, and they are a real leader in Cloud BI visualization; we have worked with them for 18 months and they're integrated into our product line and roadmap. We've had dozens of joint customer wins and a very good relationship with the team. We decided to acquire them a few months ago, and the beauty of Cloud-to-Cloud connections is that we're already up live working with dozens of customers with myDIALS. myDIALS gets us into the $18 billion BI market and expands our addressable market considerably; it's a company we know and trust with a great tech

team and a great platform. We have the sales and market engine in the channels to really take it out and scale it.

myDIALS is a synergistic acquisition for us. The technology is very intuitive, quick to get set up and running, and rates highly in terms of customer adoption and satisfaction. And similar to our Adaptive Planning product, myDIALS presents a formidable challenge to incumbent legacy BI solutions which are often expensive, cumbersome, and difficult and non-intuitive to implement and use.

myDIALS forms the core of our business intelligence line for the future. It enables us to offer standalone BI initially as well as a fully integrated business intelligence capability into the Adaptive Planning suite going forward.

To conclude, this has been a milestone year in Adaptive Planning’s history. The acquisition of myDIALS complements a 70+% year-over -year growth rate, a significant $22 million round of additional funding led by Norwest Venture Partners (NVP), an expanding presence globally, including new offices in the UK and Australia, a broadening product line and addressable market of over $20 billion, and a widening base of loyal and evangelical customers. We like to call it “Addicted to Adaptive” – once customers see the power and the ease of our product, they’re hooked.

Contact: Derek Kober Adaptive Planning Email: dkober@adaptiveplanning.com Website: www.adaptiveplanning.com