This page contains a Flash digital edition of a book.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -GiftVouchers& Loyalty Schemes


FOE? Friend or


Claire Matthewman looks at the pros and cons of introducing Loyalty Schemes and gift vouchers in the Salon.


By now, I’m sure you’ll have already been thinking about how to take your business forward in 2013, whether it’s introducing new treatments or expanding your retail offerings, but how many of you have been looking at ways to improve your existing client retention rates and encouraging your clients to try out something new?


Existing clients are, in effect, a captive audience – they know what you do and more importantly how well you do it but many customers often get stuck in a rut and while they might trust you with their monthly facial, they may not feel comfortable enough to try out your body treatments, for example.


Of course, there are also a number of clients who may come to your salon for certain services but are happy to go elsewhere for others, i.e. a waxing client might look elsewhere to have their nails done. But, whatever type of client you may be faced with it’s important that they feel like they are receiving good value for money, and they feel their custom is wanted.


59


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84