Beauty - Seasonal Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CHIC& GLAMOROUS
We’re into Autumn and, as with the fashion industry, the cosmetics sector is bursting with seasonal launches and key Autumn / Winter looks.
As with any year, there’s a definite turn towards earthy, neutral tones however there’s also a more risqué edge to this season’s make-up looks which you can encourage your clients to embrace full on, or choose elements from which to create their own personal take on the fashion.
And this year’s collections aren’t just about you creating memorable, cutting-edge cosmetic looks in- salon for special occasions, it’s also about maximising your retail sales.
Collections are accompanied by state-of-the-art displays encompassing the collections’ themes, meaning you can really update your make-up offering in your retail areas and on reception desks to make the most of the sales opportunity.
Red lips &
full on flicks! So what are this season’s key trends? We spoke to Noamh Geday, Tutor at LA Creative to check out her trend predictions for Autumn / Winter 2012:
“Three of my top catwalk trends for Autumn / Winter '12 are the 60’s inspired look, the bold red lip and accentuated liner in lots of colours.
“I love the twist on classic liner using colour. You can have so much fun with it and really funk up your look instantly. I'm really loving Demi Lovato's take on the latest trends in make-up. She's young but really rocks all that is in fashion at the moment, from red lips to full on flicks and lots of colour!
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“My favourite runway show make- up look for this season has to be Gucci who showcased a vampy, almost gothic look.
“If you want to translate catwalk looks into something more wearable it can be as easy as taking one element of a look and applying it to [your clients].
“Sometimes high fashion catwalk looks can be pretty outrageous and not for wearing day to day but doing something simple like adding a flick to eyeliner can bring [clients] right on trend. How about trying a red lip or lining eyes with vibrant colours? These are easy to do and [clients] can choose to go with one trend or go for a braver look and combine too.”
Other key looks this season, according to Stylus - an online business resource which analyses global consumer behaviour across the 20+ sector – includes six key beauty trends including Barefaced Beauty (complexions free from colour for a natural finish), Blue Eyes (key for eyeshadow and mascara), Bold Brows, Bold Lips and Bare Eyes (red and fuchsia lips and mascara-free eyes), Modern Goth (pale skin without blush), and Pagan Warrior (futuristic tribal war paint, with simple streaks of eyeliner and abstract body art).
On the catwalk
Designers worked with make-up artists at their catwalk shows for this season demonstrating these, and other, looks. For example, lips featured a deep, mulled wine with rich tones in patent-leather gloss or matte – a look seen at shows including Gucci and Givenchy.
At shows such as Prada and Marc Jacobs, a futuristic warrior look featured smudged black kohl lining
Create a chic and glamorous look, inspired by Dita Von Teese. Image courtesy of Artdeco.
the eyes with saturated eyeshadows in sci-fi inspired silvers.
Eyes were also enhanced in bold multi-tones such as electric blue, aqua and purple – as seen at Stella McCartney, Roberto Cavalli and Anna Sui. Brows were bold, natural coloured at Donna Karan and J. Mendal, and jewel-encrusted at Chanel.
For a totally barefaced look, MUA for Dior, Ralph Lauren, Valentino, Michael Kors, Vera Wang relied on smooth, fresh complexions and flushed cheeks.
Our industry’s leading professional cosmetics brands have launched their latest collections, taking inspiration from predicted trends, catwalks and celebrity input, to create individual looks, along with products to keep the look perfect all day…
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