. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -MobileBusiness Advertising your
new business “Advertising is something you have to put a lot of time and effort into,” advises Audrey. “The best advertising you can get is word of mouth and it costs nothing; one well performed treatment will lead to another. Clients really appreciate recommendations from other people.
“Another great way to advertise on a budget is Facebook. Most of the population nowadays has a Facebook account. You can advertise special offers and, more importantly, your clients can leave feedback for other people to see which will encourage them to book with you.”
Other things you
need to consider: Will you wear a uniform? It is considered professional etiquette to wear a therapy uniform when working. Not only will it give your client the right impression, it will also put you in a professional mindset when you are working.
What hours are you going to work? When you first start your
business, flexibility will be key. You need to weigh up what hours are practical for you to work, against the number of hours you must work to generate a profit, or at least break even at first. Think about your clients – when are they most likely to want you to visit them in their homes – more than likely you’ll be working evenings and weekends.
Will you stock retail items? You can make a tidy profit from recommending and selling products to your clients, but be realistic about stock. You don’t want a large amount of your funds tied up in stock that might not sell quickly, and think about where you are going to store these products and how you will carry them around your clients’ homes. A better option might be to offer recommendations of products that would suit your client, take orders and payment, and then deliver the products when you visit them next.
Taking payment at the time of ordering is important, and trusted clients will understand why you ask them for payment up front. If a client refuses this, then you may want to consider whether they are serious
about buying the product from you – you don’t want to be left out of pocket.
What types of payment are you going to accept? “To accept credit card payments can be costly – but clients often spend more when paying by card” - says Marie-Louise.
Are you going to treat male clients? “This is something you need to consider from a safety point of view as you don’t want to put yourself in a vulnerable position where you may be at risk,” says Marie-Louise.
Once you have set up your mobile beauty business, it is essential that you review business on a frequent basis. “Be honest and don’t be disheartened by what isn’t working, learn from it and move on. Keep aware of your competitors and new trends within the industry and keep adding to your skills and services so as you stay one step ahead at all times, and most importantly enjoy it!” says Marie-Louise.
“This is a fantastic industry to be in, it has so much to offer you and it will bring you into contact with so many different clients and professionals allowing you to learn, grow, develop and make a difference.”
Put a pin in a map where you live and draw a circle as far as you would be prepared to travel.
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