. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .What’s the Craic?
What’s the Craic?
Online beauty buyers look
forbargains If you’re considering launching an e- shop as part of your salon website, you’ll be interested to know that over the past year women over the age of 50 have increased their online buying power for beauty products.
“Sales among adults aged 50 to 80 grewmore than 210%on the site,” says
Escentual.com. The website added that these female shoppers spent an average of €316 per year online; younger consumers spent an average of €174 on cosmetics.”
The research, put together by pricing intelligence service Profitero, also found that Irish consumers are becomingmore aware of online bargains and using price comparison sites to find the best deals. “Price can play an important part in the purchase of beauty products, because the industry is so competitive and there aremany beauty brands available that offer great products at an affordable price,” says Jenni Retourne, beauty industry blogger at
yourbeautyindustry.blogspot.com.
Celeb style
So who’s your favourite celebrity beautician on this year’s series of Celebrity Salon, now showing on TV3?
This year, eight brand new contestants have stepped out of the spotlight and into the salon, including Desperate Scousewives’ Layla Flaherty,model Nadia Forde and Xposé’s Glenda Gilson.
As well as judging their talents, see whether you can spot products fromsome of your leading brands – including Academie, Diamond Designs and CND Shellac, andmaybe pick up some tips fromregular ‘headmistress’ Elaine Butler-Doolin!
Check out Oonagh Clarke’s interview with Glenda in this issue to hear what she really thought about her time in the salon!
10/10 forNimue!
We spotted Nimue Exfoliating Enzyme receiving a 10/10 review by the Beauty Panel teamon TV3’s Xposé recently.
The panel tried and tested a number of exfoliating products, with panel member Bernie Passmore giving the product topmarks. The panel was assisted by Bronwyn Conroy, who commented that the Nimue product was ideal for sensitive skins and good value formoney.
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Cruelty free& proud!
Dermalogica have commented on the controversial issue of testing cosmetics on animals.
The skin care giant is one of the many brands to be proud to be 100% cruelty free, commenting: “Protecting the rights of animals is so important to us, and it should be to the whole industry. We are encouraging everybody to go cruelty free.”
Despite the European Union banning cosmetics testing on animals in March 2009, 80% of countries around the world still permit animal testing for cosmetics.
Meet Ibie,your beauty insider....
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