. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -BrandAwareness
“As ARTDECO developed in Germany through the retail sector we also have. We launched ARTDECO into Roches stores some years ago. Debenhams then took over Roches stores and we worked very hard to maintain this relationship. In 2011 we opened two staffed make-up counters in Debenhams Patrick St, Cork and Waterford. Following their success, we gained another eight stores in 2012.”
Today, around the world, ARTDECO is sold in more than 10,000 cosmetic institutes, 6,000 perfumeries and approximately 350 exclusive department stores worldwide, from all across Europe to Brazil and South and Central America. “In Mexico you can find mono-brand ARTDECO boutiques, while in the United States it reached millions of home shoppers via HSN. With great success also in Canada and as far as the Middle East, Asia and Australia, ARTDECO can be found in all kinds of premium points of sale,” says Nicola.
The brand as a whole stands by the ethos that ARTDECO focuses on the individual wishes and needs of all women, combined with uncompromising quality and very reasonable pricing.
The greatest thing
One of the great things about the ARTDECO brand, which also sets them apart from the rest, is their development of refillable beauty boxes, which allows the user to mix and match magnetic colours in a magnetic box, creating their own personal compact. “ARTDECO’s biggest success begins where the collections of other international premium brands stop,” says Nicola. “Refillable and freely combinable eyeshadows, blushers and special products that the established brand did not offer – from camouflage to lip fix, from nail care to artificial lashes,” comments Nicola.
2001 ARTDECO becomes the number one brand in the selective market in Germany.
2005 The hand and foot care lines are launched. Helmut Baurecht, owner and founder of ARTDECO, is awarded Beauty World Cup in 2005 for his unique concept.
“ARTDECO is known as the ‘trendsetter company’ and so is always on trend with colours and looks. Whether created internally, by celebrities or by the press, ARTDECO will be part of an upcoming trend! This allows the ARTDECO customer to obtain the latest must-have products at affordable prices.”
Keeping the customer happy is also high at the top of Chleo Enterprises’ and ARTDECO’s list and without it the brand wouldn’t be where it is or as successful as it is today. Nicola says: “Customer retention is essential in today’s market. Without good customer service you will lose customers. If you have no customers you have no business.We always remember our customers are always potential ones for our competitors.
“We have exceptionally high quality products at very competitive prices. In the current market many premium brand shoppers have tried ARTDECO and discovered the exceptional quality and this had led them to try further products!”
Just starting out and taking on distribution of a brand can be a very daunting task if you aren’t sure how the industry will take to the new products and
2007 Helmut is awarded ‘A Life of Beauty Award’ for achievements in the professional cosmetics industry.
how successful the brand could be in this country, however Chleo Enterprises didn’t have any worries at all and knew that the ARTDECO brand would make it in Ireland. “We always knew we had a little gem of a brand. Every year it surprises us with new developments and trends.We have customers who just cannot get enough of it!We never take anything for granted and work hard to follow their marketing strategy.”
Moving on up
Like any constantly growing and developing brand and company, there are already plans in place to progress the future of ARTDECO in Ireland. “It remains the priority of ARTDECO to nourish the family-like atmosphere, uphold the high service levels, develop new visions and day after day strengthen ARTDECO as a global player for worldwide success,” says Nicola.
“In Ireland there is still plenty of opportunity to develop the brand and we have lots of ideas up our sleeves for 2013.”
For more information on ARTDECO, visit
www.chleo-enterprises.ie or telephone 01 286 4770
2008 The facial skin care collection, SKIN YOGA Face, and mineral make-up line Pure Minerals are rolled out.
2010 ARTDECO celebrate their 25th anniversary.
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