SGBGOLF
The European Trade Magazine
Welcome to SGB Golf’s SS13 apparel guide
iſty Shades of Grey might be all the rage, but not in the world of golf apparel. SS13 gives golf’s clothing brands the perfect opportunity to get over the UK’s worst summer for 100
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years by creating a vivid and vibrant environment for the game – and they have certainly not let us down. A riot of powerful colours, from electric blues and limes to cerise and lively yellows, will drip from hangers across Europe next spring, demanding attention and creating retail opportunities. Woven into this style, in increasingly creative ways, are the technical performance fabrics that make playing the game in our capricious weather ever more enjoyable. The sheer number of garments and options for SS13
means SGB’s first apparel supplement can offer a mere snapshot of the latest clothing on offer for the new season. It is a shame, as for every product featured here, there are a dozen equally superb garments offered by the brand that will have missed out. For the full story, we urge you to become a regular visitor of these brands’ websites, and keep abreast of SS13 details as they emerge. As befits the contemporary and burgeoning trend for
layering in golf apparel, this supplement is divided into product categories from base layers to waterproofs. We are delighted once again to be able to call on the expertise of SPORTS MARKETING SURVEYS INC. in helping us identify trends for each category through their extensive research programs. With new options entering the marketplace seemingly every month, their objectivity can help guide everyone in retail towards making the best purchasing choices for their business.
DUncan LENNARD, Editor SGB GOLF IS PUBLISHED BY DATATEAM BUSINESS MEDIA LTD.
Datateam Business Media London Road, Maidstone, Kent ME16 8LY Tel: 01622 757 646
Editor: Duncan Lennard
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Publisher: Paul Ryder
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Advertising: Matt Davis
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Design: Darren Kirk
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while very care has been taken in producing this issue, no responsibility is accepted for such views or for any inaccuracies contained herein. Datateam Business Media Ltd 2012. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
3 CONTENTS
4 POLO SHIRTS: MEN’S 7 POLO SHIRTS: WOMEN’S 8 SWEATERS: MEN’S 9 SWEATERS: WOMEN’S 10 TROUSERS 12 BASE LAYERS 14 WATERPROOFS 16 FOOTWEAR
18 SPECIAL REPORT: SPORTS MARKETING SURVEYS INC.
Contact Richard Payne e:
richard.payne@
sportsmarketingsurveysinc.com t: + 44 (0) 1932 345 539
www.sportsmarketingsurveysinc.com
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