Skin trade
Multi-faceted benefits – and a wealth of products featuring advanced technology – mean
there is plenty of room for base layer growth in 2013. R
esearch from SPORTS MARKETING SURVEYS INC. shows the value of the base layer is still not fully understood. According to SMS INC. stats more than 80%
of European golfers who wear a base layer for golf do so to keep warm – with only 12% quoting muscle performance or reduced muscle fatigue as their reason. Base layers, of course, do help with warmth – though more in terms of maintaining a core temperature through better circulation rather than as an insulating garment in itself. Indeed, for this very reason, letting warmth and moisture out to avoid overheating is just as important in base layer performance as keeping it in. Moreover, with only around one in ten golfers who wear a base layer buying into the performance-enhancing properties of the base layer – including reduced fatigue, primed muscles and injury avoidance – there appears to some educational work to be done in helping potential customers understand the base layer’s multi-faceted benefits. On top of this, SMS INC. reports that, on average, just 31.5% of golfers in the primary
European markets wear a base layer for golf – which means there is plenty of scope for this market to expand.
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GALVIN GREEN EDGE Galvin Green’s high performance base layer, made from polyester and spandex materials, features compression and body mapping technology, with built-in multi-layering designed to create warmth, comfort and ventilation where needed. Elmo Compression 10° leggings are also available. RRP: £69
www.galvingreen.com
STUBURT ESSENTIALS Made from nylon and elastane this thermal base layer garment is a double-sided fabric that wicks sweat from the skin, thanks to the Dri-back moisture management system, while aiding circulation to help maintain core temperature. Available in black or white.
RRP: £24.99
www.stuburt.com
UNDER ARMOUR HEATGEAR SONIC This compression garment features an updated jacquard neck and lockertag. Its four-way stretch fabric employs anti-odour technology, while the Raglan sleeve and flatlock seams are designed to allow a full range of motion without chafing. A long- sleeve version is available for £3 more. RRP: £22
www.underarmour.com
PING COLLECTION UNDER PAR Ping Collection’s unisex turtleneck base layer is an 84% polyester, 16% Elastane blend. It features an anti-bacterial finish and offers UV protection, as well as the moisture-moving and thermal properties you would expect from this compression fit garment. RRP: £40
www.pingcollection.co.uk
BENROSS XTEX Benross baselayer technology is light, moisture-wicking and breathable. Its layered design also offers thermal insulation. Available in black or white, with sizes from S to XXL, it forms part of the brand’s performance layering system. RRP: £29.99
www.benrossgolf.com
Contact Richard Payne e:
richard.payne@
sportsmarketingsurveysinc.com t: + 44 (0) 1932 345 539
SUNDERLAND ENDURANCE This compression garment is made from ThermoCool yarn, a special fibre blend that boosts the body’s ability to regulate its own temperature. The seamless construction offers breathability through mesh panels and an accurate fit via rib panels. In black or white. RRP: £45
www.sunderlandgolf.com
www.sportsmarketingsurveysinc.com
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