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UP & AWAY! Berlin firm designs Beirut FEC


One World Studio


A new design and creative outfit based in Berlin, One World Studio boasts decades of industry experience. The company was founded by Olaf Mordelt, whose father Karl- HEInz MOrdelt used to manufacture animated figures and Christmas decorations for local department stores. In 1961, the family opened the first amusement park in Germany based on animated attractions, which served as the template for many small parks across the country. After trading for many years as Heimo, Olaf has now set up OWS, focusing on the turnkey design and production of theme park, FEC and various other attraction concepts.


oneworldstudio.de


Opened last month in the Lebanese capital of Beirut, Up & Away is a new family entertainment centre (FEC) concept designed by One World Studio (OWS) – and spreading soon throughout the Middle East


uring the development of the 1,400 square metre project, which is aimed at children up to the age of 12, it was necessary for OWS to consider local cultural aspects, as well as understanding the area’s already popular children’s attractions. As a result, Up & Away incorporates such features as a quiet zone for adults, plus refined theming.


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Built at a cost of €1.5 million, OWS had the challenge of keeping costs down for the operator


while fitting the FEC into the complicated structure of an existing shopping mall. Nevertheless it hopes the results are worthy of international recognition. The overall theme of the FEC translates as “the enchanted island” and the content is divided in different areas that allow children to play and pamper themselves, such as Dolled Up, a girl’s hair saloon, nail bar and foot spa; Heads Up, a boys’ barber shop; a children’s play area; toddler play area; arts and crafts area; arcade/games area; photo studio; coffee shop and retail area. Meanwhile a multi-purpose birthday/event room with flexible theming opportunities and can also be used as a theatre.


The FEC can accommodate up to 350 children at a time and it is expected the typical length of stay will be two hours. This, the first of what it is anticipated will be a chain of Up & Away venues throughout the Middle East, is located at Beirut’s Le Mall. The format can be adapted to any size or shape of building, from 400 to 4,000 square metres.


lemall.com.lb


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OCTOBER 2012


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