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Park News

Alien Invasion on the Gold Coast

Warner Bros Movie World on Australia’s Gold Coast has launched an AUS$9 million (US$9.3m/€7.2m) interactive ride, Justice League: Alien Invasion 3D. Realised in partnership with Warner Bros Consumer Products and DC Entertainment, it was designed by Sally Corporation. “This is a spectacular ride experience like nothing else in Australia,” notes Tim Fisher, CEO of parent company Village Roadshow Theme Parks. “Superman, Batman and a league of DC Comics Super Heroes will join guests as they use their 3D laser blasters to stun their way through cities which have been overrun by the evil villain, Starro the Conqueror.” The five-minute experience was produced by Sally in partnership with Threshold Animation, Alterface, Bertazzon, Techni-Lux, Sculpt Studios, RealD, Bose, Bertazzon, MSI Design and others. Featuring nearly 200m of track, eight huge 3D screens, 16 state-of-the-art animatronic character, and 20 themed four-seater cars, the attraction is contained within a 2,000 sq m facility themed as the Hall of Justice. Passing into the pre-show area, guests discover the impressive animatronic Cyborg in his test lab, and Batman beaming in from the Justice League Watchtower Command Center. Once aboard their tactical assault vehicles, riders are teleported into the dark streets of Gotham City and join the Justice League in an epic battle, culminating in a dramatic struggle between Starro and Superman. “Our goal was to create a ride that could be a fun and exciting experience not only for hardcore fans of the Justice League franchise, but also those not so familiar with the characters,” says Sally CEO John Wood. “There’s a lot of action and interaction throughout the ride, with scenery, animatronics, high-definition CGI animation and special effects blended into the city streets and spaceship sets.”

P&P IN THE DARK Dutch firm designs multiple dark rides

The Dutch design firm P&P Projects is currently working on plans for as many as seven dark rides in Europe and the USA – includinga 3D adventure for Tusenfryd in Oslo, Norway. “For years rides like Spider-Man were beyond the reach of many parks because of the cost,” notes P&P founder Philipp van Stratum. “The falling price of technology has made these kinds of attractions much more affordable and we can confirm that the budget for Tusenfryd is a fraction of what was paid for Spider-Man all those years ago; however we have still aim to put the bar very high.” The park’s owner, Parques Reunidos is quoting an investment of €6.5 million for the attraction, working title Mijolnir. The “baby” of Tusenfryd director Bjørn Solli Havard, the experience will not be interactive, partly because the park already offers such an experience in its Alterface ‘5D’ Haunted House. P&P will provide turnkey theming and content. The storyline will be based around rich Norse mythology, as riders go to battle with the Hammer of Thor. The content will be delivered as a mix of 3D and 2D media across 11 scenes, complemented by various theming – but no animatronics. “If you’ve got good content on screen, you don’t really need any moving figures as it only distracts from the rest of action,” observes van Stratum. “We hope that this ride will be like an action movie brought to life!”

The project will open in May 2013, and bring new life to cave-like building that housed a older Viking ride which had stood idle for several years. Meanwhile a new park in Turkey, Vialand has engaged the services of P&P Projects to help it realise an interactive dark ride in which riders must save animals from poachers. The attraction will feature six scenes and a mix of animated effects and media- based content.

Using ETF Mystic Mover ride vehicles, the format is expected to be similar to the Knight’s Quest dark rides P&P has produced for Legoland Discovery Centres (LDC) in Kansas, City, Atlanta and Manchester, England. A further two rides are planned for LDC outlets in Chicago and Dallas/Fort Worth.

An artist’s impression of the Tusenfryd ride

Vialand, meanwhile, will be located in the Turkish capital of Istanbul. To mark the release earlier this year of the film Ice Age 4, Movie Park in Germany (another Parques Reunidos property) is refreshing its Ice Age dark ride. P&P will co-operate with 20th Century Fox to introduce new characters from the film into this boat- based adventure. In P&P’s pipeline for 2014 are dark-ride based projects for two of the biggest parks in Europe, in France and Germany respectively. Park World is not at liberty to mention the parks’ names, but readers can probably make an educated guess.

IAAPA steps up European PR

IAAPA has engaged the services of a public relations firm in Brussels to help improve representation of the parks and attractions industry in Europe and ensure it has more influence over upcoming European Union issues. Interel European Affairs was chosen as it is one of Brussels’ largest and most established PR consultancies. Mijolnir – an artist’s impression


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Another artist’s impression for Tusenfryd OCTOBER 2012 13

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