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Animated adventures in Changzhou


Based in the Chinese city of Changzhou, Jiangsu province, Joyland is a futuristic theme park inspired by the world of computer games and animation. Park World is pleased to bring you these exclusive photos


JOYLAND L


ocated in the Wujin district of Changzhou, a prefecture-level city northwest of Shanghai, Joyland opened in spring 2011 and forms the first phase of the Taihu Bay Holiday Resort on the banks of Lake Wai. Built at a cost of RMB 2 billion ($330m/€250m), it is one of several local amusement parks, the most famous perhaps being China Dinosaur Land. If the latter venue celebrates the Jurassic era, then Joyland is the antidote. The park owes its futuristic theming to it status as,


“China’s first virtual interactive experience” – combining aspects of animation and computer games with high tech theme park rides and attractions, inspired partly by Japan’s E3 Game Show in Tokyo. As well as entertaining its guests, Joyland has a brief to fulfil a wider role as a platform for, “trade and marketing for digital content, animation and gaming.” After engaging the services of two well-known American design companies early on its development, a French firm was chosen to produce the park’s masterplan. Schematic design and theming was completed by two Chinese companies, including Shenzhen Shengjingchuanzhu Environment Art Design Company.


This space-age castle serves as an icon in the centre of the park


Whilst the 85-acre facility features the classic theme park layout of themed lands around a lake – with a space-age castle in the centre – it also boasts an additional icon at the back of the park in the shape of the China Dragon Tower on Holy Mountain. Reached after an exhausting climb up 386 steps, this observation point offers guests a breathtaking view over the entire park.


Elsewhere imposing architecture serves as the gateway to various attraction experiences. Rides and attractions are spread across six themed zones including Mole’s World, World of Legend, Universe of Starship, Terrain of Magic, Fairy Lake and Holy Mountain.


Just outside the main entrance to the park, the Grand Theater of Joyland is host to various live performances as well as 3D films such as Avatar, which really come to life on a 270º surround LED screen. At the Animation Exposition Center, meanwhile, computer gamers come together and compete for honour in the latest “e-sports.” Joyland remains open 12 months a year and now, with less than two full seasons under its belt, construction has already begun on the ‘Joysea’ waterpark, set to open in 2013. In the meantime we hope you enjoy these pictures (here and over the page) of this idiosyncratically-themed venue.


joyland.ccjoy.com


China Dragon Tower – a second icon at the back of the park


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With thanks to Stephen Tseng (acorinternational.com) for additional information


OCTOBER 2012


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