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Show Preview IAAPA Attractions Expo

IAAPA will welcome an estimated 25,000 attendees back to Orlando next month for what is still the premier conference and trade show for the worldwide theme park and attractions industry. Here’s more of what lies in store

Six Flags’ James

Reid-Anderson will speak at the GM & Owners’ Breakfast

Ocean Park’s Tom Mehrmann will deliver Monday’s Lunch & Learn

More than 1,100 exhibitors from over 30 countries will showcase state-of-the-art products and services, alongside essential rides and equipment for park operators. Attractions industry professionals can take advantage of more than 85 educational sessions – many included in the price of Expo registration. Park World’s pick of the programme includes Dynamic Pricing for the Attractions Business on Monday from 3.30 to 4.45pm; CEO Speak on Tuesday from 3.30 to 4.45pm featuring Fernando Eiroa (Palace Entertainment) Matt Ouimet (Cedar Fair) and Thom Stork (Florida Aquarium); Mobile Media Forum, also on Tuesday from 3.30 to 4.45pm; Social Media Roundtable on Tuesday from 5 to 6.15pm; Legends 2012 on Wednesday from 3.30 to 4.45pm with Eric Jacobson, Walt Disney Imagineering’s creative leader for EPCOT, Mark Fuller (WET Design) Marty Sklar (legendary retired Disney Imagineer), Monty Lunde (Technifex), Rick Rothschild (Far Out! Creative Direction) Tony Baxter (senior Disney Imagineer) and moderator Bob Rogers (BRC Imagination Arts); and TEA Presents: Future Legends 2012 from Thursday 9 to 10.15am on Thursday morning with Brian Morrow (SeaWorld Parks & Entertainment), Christian Lachel (BRC Imagination Arts), Robb Wagner (Stimulated) and Scott Drake (Disney Shanghai). On Monday, Ocean Park (Hong Kong) chief executive Tom Mehrmann will host a Lunch & Learn session, while Wednesday morning’s GM and Owners’ Breakfast will this year feature a keynote address from Six Flags’ president/CEO Jim Reid-Anderson. Reinventing Coney Island will be the subject examined during a special lunch on Wednesday for amusement park owners. Special events and networking opportunities during the week include Tuesday morning’s Kickoff Event/Opening Ceremony, Tuesday night’s Opening Reception and Young Professionals Reception, Wednesday night’s European

Universal’s Superstar Parade at Universal Studios – scene for Thursday night’s IAAPA Celebrates event

Reception, FEC Reception, Latin America Reception and Water Park Social and Thursday morning’s Canadian Breakfast and Asia- Pacific Breakfast. Thursday also promises an FEC Roundtable Luncheon. On Thursday night, IAAPA members can experience some of the new attractions that have debuted this year (see “What’s New in Orlando” on page 28) at Universal Studios Florida during the IAAPA Celebrates event. For those arriving into Orlando early enough there’s also the opportunity to network with peers in a relaxed and fun setting while benefiting the Give Kids The World village at fundraising events including Sunday’s 10th Annual IAAPA International Charity Golf Tournament and 3rd Annual IAAPA Motorcycle Ride, as well as the 6th Annual IAAPA 5km/1km Fun Run and Walk (that shouldn’t be too challenging) on Thursday morning.

Expo participants will also have the chance to go behind-the-scenes of Orlando area attractions including Fun Spot USA on Sunday evening, Busch Gardens Animal Care Center (Tuesday, Gaylord Palms Hotel (Tuesday evening), SeaWorld new Turtle Trek (Wednesday morning), Disney’s Art of Animation Resort (Wednesday morning), Give Kids the World Village (Wednesday afternoon) and Legoland Florida (Thursday morning). For the first time, several of the week’s high-profile functions, including the Kickoff Event/Opening Reception, GM & Owners’ Breakfast and Wednesday afternoon’s Brass Ring Awards, will take place directly on the show floor, suggesting there won’t be quite as many exhibits as in some years. But as Attractions Expo is usually quite tiring to get around, that’s no bad thing.

The Orange County Convention Center 26

IAAPA Attractions Expo takes place from Monday to Friday, November 12 to 16 (trade show November 13 onwards) at the Orange County Convention Center, Orlando Florida. For registration, event fees, hotel bookings and travel advice see Pick up your copy of Park World from booth 4720


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