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Welcome...


As Summer begins to draw to a close, it’s time to start thinking about the final months of 2012 and the run into Christmas.


Melissa Dennis Irish Beauty Editor


Some may think that September is far too early to begin planning for the festivities but I’m not talking about ordering the turkey or digging out the tinsel just yet! Right now is the time to be thinking about your festive marketing plan and ordering in the extra stock that can really help to boost your profits.


Whilst many of your clients may still be in holiday mode, salon owners need to put aside some time to look at how the salon performed during the months running up to


Christmas 2011 and how that can be bettered for 2012. Did you and your therapists hit your targets?Were there any retail items that simply didn’t shift off the shelves?


Once you have a good idea of what you want to be promoting, you can start to budget accordingly and work out which promotions you can offer. Speak to your suppliers about any special packages they may be offering and how they can support you with marketing material. If you make your enquiries now, you can start to plan your cash flow and make an informed decision as to when and where you want to invest your festive budget.


So hold back on the tinsel for a couple of months but don’t let the Christmas Countdown start without you!


Best wishes,


Tops Start from Contactus Publisher & Managing Director


Dave Horton 1800 625 179 dave@aitireland.com


Group Editor


Melissa Dennis 1800 927 204 (ROI) 01332 227683 (NI / UK) melissa@aitireland.com


Acting Deputy Editor


Donna Taylor 1800 927 204 (ROI) 01332 226603 (NI / UK) donna@aitireland.com


Artroom


+44 (0)1332 227681 artroom@aitireland.com


Advertising & Exhibition Sales


Brett Fairholm +44 (0) 1480 353 433 brett@aitireland.com


Artwork Administration


Aimee Fowler +44 (0) 1332 227 690 aimee@aitireland.com


Business Development Manager


Martin Widdicombe 1800 625 179 martin@aitireland.com


Accounts


Tracey Board 1800 625 179 tracey@aitireland.com


Subscriptions: 1800 625 179 Online: www.irishbeauty.ie


Official Partners


Contact us today for your free copy of our new mail order catalogue


Telephone: 01 219 0215


Email: info@buttercupsuniforms.com Website: www.buttercupsuniforms.com


The publisher has taken all reasonable measures to ensure the accuracy of the information in Irish Beauty and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Irish Beauty or for any consequences arising thereof.


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UNTIL 30TH OCTOBER 2012


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