contents 113ConveningLeaders Preview

Advance conversations with some of the speakers on tap for PCMA’s 2011 annual meetingnext month

114 Tony Hsieh CEO of Zappos.com: “If you get the culture right, then most of the other stuff, whether it’s delivering great customer service or building a long-term brand, will happen on its own.” Hunter R. Slaton

121 Dan Pink Author of Drive: “The workplace is one of the most feedback- deprived regions of American civilization. People want feedback. The mechanisms we have to deliver it are creaky and antiquated.” Christopher Durso

127 Jon Bradshaw Founder of Meetings Mindset: “We prepare for driving tests, for exams, for public speaking. Why aren’t people physically and mentally preparing more for conferences? Could that be a key in improving ROI?” Barbara Palmer

133 Michael Doyle Producer of Virtual Edge Summit 2011, co-locating with Convening Leaders: “Last year we had the event running in five different platforms. No one would ever do that, except for us.” Christopher Durso

137 David Houle Futurist and author: “As we’ve become higher-tech, we’ve also become higher-touch. You have to create that larger, high-touch context, so that people have time to meet and get together.” Barbara Palmer

2 pcmaconvene December 2010 www.pcma.org

Features continued

101 HighWater Mark The Cumberland River was never supposed to overflow the levee at Nashville’s Gaylord Opryland. But Gaylord Chairman and CEO Colin Reed and his team didn’t take any chances — and their response almost certainly saved lives. Michelle Russell

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