contents Convene® TheMagazine of the ProfessionalConventionManagementAssociation CoverStory CERTIFICATION MADE POSSIBLE NO SMALL CHANGE, Part 1 62

Enough with giant pronouncements about sweeping innovation. As shown by these pro- files of meetings that recently have tried some- thing different, the smallest, least expensive, most easily implemented change can have the biggest impact. And look for even more profiles in Part 2 next month.

12_10 Volume 24, Issue 12

Features

85 The Destination Will Be Televised From “Hawaii Five-O” and “The Mentalist” to “Burn Notice” and “Detroit 1-8-7,” there are a lot of TV shows set in real-world destinations — featuring a lot of dead bodies. What does that mean for their host cities’ meetings business? Christopher Durso

LEADING BY EXAMPLE 95 Doc Hendley: Drinking Up

One day he was a bartender trying to get through college and figure out the rest

of his life. The next day he was founding an international aid organization

that uses wine-tasting fundraisers to bring clean water to the world. Hunter R. Slaton

www.pcma.org pcmaconvene December 2010 1

Cover illustration by Michael Austin