IMEX

DEBUTING AT THE SANDS EXPO AND CONVENTION Center at the Venetian andthe Palazzo in Las Vegas on Oct. 11–13, 2011, IMEXAmerica is a new trade show for the worldwide meetings, events, and incentive travel industry. The show is organizedby the IMEXGroup, which owns and operates the award-winning IMEX exhibition in Frankfurt, Germany, every year—andIMEX America brings the same pioneeringmodel to theU.S.market. Like IMEXin Frankfurt, IMEX America will harness the energy of a vibrant hosted-buyer program, a constellation of industry partnerships, and an action-packedexhibit hall that encour- ages deal-making, networking, and socializing. Withmore than 2,000 hosted buyers projected to attend,

Partnering WithPCMA

IMEX and PCMA will take their collaboration to the next level when PCMA co-locates its 2011 International Summit with IMEXAmerica on Oct. 13–14. All of the 150 top association and corporate meeting planners whomPCMA is inviting to the International Summit also will attend IMEXAmerica on Oct. 11–13 as part of the trade show’s unique hosted-buyer program.

AMERICA

The IMEX model—powered bythe meetings and incentive industry’s most distinctive and proven hosted-buyer program— comes to Las Vegas this October. Will you be there?

IMEX America guarantees that exhibitors will meet poten- tial clients andmake business appointments at their booths. Eighty percent of the hosted buyers will come fromNorth America, with the balance hailing from the rest of the world —and thousands of additionalU.S. buyers are expected to attend. IMEXAmerica has the support of the alphabet-soup

organizations in themeetings industry: In addition to its strategic partner and premier educational providerMPI, the show is endorsed byDMAI and Site, andhasmajor partner- ships in place with ASAE, CIC, ICCA, AIPC, andACTE, to name just a few. Anda powerful new partnership with PCMA alsomeans that the PCMA2011 International Summit will be co-located alongside IMEX America.

THE HOSTED-BUYER PROGRAM IMEXAmerica covers all travel and accommodation costs for all of the show’s hosted buyers. The hosted-buyer pro- gramensures that IMEX America is totally business- focused, with thousands of appointmentsmade in advance

between buyers andexhibitors. Guarantee of quality: Buyers are invited to participate in the hosted-buyer programonly after going through a rigor- ous series of checks to ensure that they qualify.Most impor- tant, theymust place business both internationally and withinNorth America. IMEX America’s hosted buyers will include some of the most important decision makers for meetings, events, andincentive travel in theUnitedStates and around the world. Buyers are selectedand invited to IMEX America

through a network of intermediaries, includingmajor hotel groups, large incentive houses, industry associations, airlines, andmedia partners.