ONE ON ONE WITH

THE BOTTOM LINE: Starwood CEO Frits van Paasschen is convinced that sustainability and good business are mutu- ally beneficial. “There are many things we can do that have a short payback,” he said, “that don’t affect the guest experience, that save energy, and reduce our carbon footprint.”

Paasschen Fritsvan

Starwood’s CEO had no idea when he entered the hospitalityindustry three years ago that everything was about to change. But what

hasn’t changed is his passion for ‘raising the bar for service, innovation, and excellence in a dynamic and competitive industry.’

BY HUNTER R. SLATON www.pcma.org pcma convene December 2010 109