From the
EDITORS AND PUBLISHERS Mike Venable and Jill Tigner
W
e’re at one of those crossroads that requires us to change the way we think about things. On one hand, it is exciting to embrace new technology. On the other,
despite the marketing that the newest “thing” is going to save time, change your life, make you smarter or better or the like, there is a learning curve that we have to climb, and the older ones among us find that curve steeper and more fraught with obstacles. Tis change in mobile technology is the one I’m talking about now. We’re all trying to
show that we’re cool and can speak the latest social media jargon. We want everyone to see that we have a high Klout score and are right on the bleeding edge of the very newest thing. Unfortunately, our efforts to master all of the apps we’re running on our iPads and our
iPhones make us more prone to have car crashes and force us to keep our faces in our mobile devices when we ought to be looking people in the eyes and talking. All of the deep research I’ve found regarding how to venture into this new media world
has shouted, “Fail!” With new media, we’re encouraged to throw it up onto the wall and not only be willing, but expect to fail as you find your way. You know what? I don’t particularly like to fail and I really am growing tired of trying
to pretend that I’m some kind of social media guru. There is no such thing as a social media guru. If someone tells you that they are, keep walking, because with things chang- ing as quickly as they are, there isn’t any one place you need to be. You had better be able to be light on your feet and be electronically nimble if you want to get the latest news about something in which you’re interested. With that said, here’s what we’re going to do. Within a couple of weeks after you see this
issue, you’ll be able to download a FREE app from the Apple App Store and you’ll be able to download a free subscription to our new multi-platformed digital magazines. You’ll be able to read it on Apple iOS devices, on Android devices and on the Web. Those who prefer the feel of a printed magazine—and there are a lot of you out there—
can still pick one up at our retail outlets or order a subscription. We’re going to work like crazy to provide you not only with compelling printed content, but also some additional digital content that I think you’ll find interesting. Here’s the best part: If you see something you like, you can share it with your friends.
We won’t make you join some kind of reader app that let’s everyone know what you’re reading. We just want you to be able to read our content, and if you like it, we would appreciate you sharing it. Great local content that you can access for free without having to jump through a bunch of digital hoops. Doesn’t that sound refreshing?
Mike Venable Editor
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