44 TVBEurope London 2012 Countdown
SPORT MEDIA company deltatre is supplying Olympic data and/or multilateral video services and/or mobile applications to the BBC and NBCUniversal Media at NBC Olympics’ website, France Télévisions and RTVE Spain among other broadcast clients and media organisations. “The London Games will be
DIVA unites realtime data with PVR-style functionality. Since its testing at the Beijing Olympics, deltatre has spent over $2 million developing the platform
deltatrepowers Gamesonline
The London Games is on track to be the first global event to reach 1 billion digital consumers. Powering huge swathes of this breakthrough for broadcasters across mobile, PC, connected TV and tablet is Italy’s deltatre. This Games will be a watershed in digital media platforms, distribution and consumption, reports Adrian Pennington
Broadcaster offering for the Games
FRANCE TÉLÉVISIONS and RTVE Spain say they will offer their respective viewers the most complete video and information service ever. “We are giving the Spanish audience the best web and mobile Olympic experience than ever before,” notes Ricardo Villa, director of the broadcaster’s website
www.RTVE.es. “We are aware that fans
expect to be able to access content from anywhere via any digital device and the London Games will set a milestone in
the way people enjoy sports content in multiple devices.” For the BBC, and in partnership with Mammoth Graphics, deltatre has designed and supplied the TV graphics for London 2012 coverage. It has also secured a nine-year deal providing an internal scheduling system, supported by a new office at MediaCityUK (deltatre Media North).
During the Games, the scheduling tool will receive and manage various feeds, including the broadcaster data feed,
vision and audio circuits coming into the IBC, the host multilateral feeds, as well as allowing for the planning of the deployment of BBC commentators to venues, transmission plans for various broadcast and online outputs, output lines usage from the IBC, crew and equipment deployments and recording functionality at the IBC. Canada’s Olympic Broadcast Media Consortium (comprising Bell Media and Rogers Media) will deliver an unprecedented
amount of coverage online. CTV, the national public broadcaster, saw 30% of its online traffic during the Vancouver games was for results alone. “We are focussing on making the online video experience a quality one with integration of statistics and information at its core,” Mark Silver, senior digital director CTV, said at IBC2011. “While OBS provides a great deal to rights holders, the onus is still on us for video streaming, for example, so picking a partner which allows you to scale
without significant capital expenditure is important. “More broadly, the aim for all sports broadcasters has to be to enable an audience to move seamlessly between broadcast and digital. We need to produce digital like TV, which means ensuring that the TV pictures have a digital story running in parallel to it. We are trying to keep users engaged in content regardless of the platform it is viewed on so that the media complement each other.”— Adrian Pennington
a watershed in digital media,” asserts deltatre’s Strategic Business Development Director Ciaran Quinn. “There will be easily 0.5 billion digital-only users on the official sites with which we are working, and it is highly likely that the total will pass the 1 billion mark. This has never been done before in the history of sports.” The number of viewers consuming online content on PCs, tablets or mobile devices in South America may top 200 million, with another 200 million in the US on deltatre powered services alone. deltatre has digital deals with every country in the Americas, says Quinn, notably with Latin American digital media company Terra, which boasts a monthly audience of 81 million. Mobile access to live video
from the Olympics may even surpass views on PCs in certain territories. “During the Rugby World Cup [September and October 2011] mobile video views on the official mobile applications substantially surpassed those who accessed video via the official website,” says Quinn. “There were five times the
number of users on the web yet three times the number of videos watched on mobile devices, meaning that users on average watched 15 times more video on mobile phones than on the web. This is a huge shift in the way fans consume sports content.”
www.tvbeurope.com July2012
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