20 TVBEurope
www.tvbeurope.com July2012
vantage points and give us better automation from landmark to landmark. “The process of defining
workfows has helped us get to the point that it can be managed and it can be visible to everybody in the enterprise. It’s really critical to get to every edge case scenario and simplify scope where needed — and also to enhance complexity where needed.” According to Sony’s Fred
Wood, “there are complex editorial and distribution systems involved; they are connected, but they’re different. We need to talk intelligently to Avid MAM and doing craft based on Composers and Cloud-based cut edits on ForScene quickly to YouTube. There’s Harmonic Rhozet for transcoding, MOG for conform, Aspera for file delivery and deltatre for web publishing. “Each of those has their
own metadata schemas. We need to aggregate and deliver everything. We need to provide alerts and visibility into workflows and third parties. “NBC are going to deliver 3,000-5,000 pieces of new media over the 17 days. Up to 200 finished pieces will be processed simultaneously each day.
“In Beijing they used
spreadsheets and a lot of blood, sweat, tears and pain. They
them if they signed by August we could do it. They signed in December! The hard part was the due diligence: then in April we started coding (which meant some of our guys didn’t get to go to NAB). On 3 June we installed at 30 Rock and we’re in testing now.
“The challenge is complex and the timeline brutal. Why Sony and NBC? When you think of Sony you don’t think of software and open protocols, that kind of thing!”
In a second video clip insert, Business forum: time to catch up in the David Lean Room sponsor area
had an army of people with desks and phones tracking media: where are the files and are they going to make it to their destination? “But the model of what they
wanted to do started to materialise. At Vancouver they used an internally developed SOA solution with some automation. But there was still a major disconnect between production and publishing teams — and no realtime status of work orders. “That’s when they came to
us. The solution? Metadata complexity. It’s workflow and integration orchestration, that’s what we do.
“In our platform, we’re also the
work order piece of the platform. We generate that work order and gather necessary metadata, and package for multiple content platforms. Orchestration, visibility and dashboard alerts to flag overdue processes. And to push website information that’s specific to deltatre. “The metadata flow is
separate from the media flow. The metadata flow is actually in advance; we parse to an XML, we generate a work order, and this metadata grows and grows and is finished before the media or the event ever happens. “We started negotiations with NBC in June 2011. We told
Shujaat Ali, director of Digital Services, NBC Universal, explained: “It’s expertise around the pipeline. With the MBC strategy around adaptors and having a more open system and integration with a lot of the subsystems, we now believe we can plug in the workflows to gain the visibility we did not have in Vancouver. “We’re hoping this is not a
one-off. We don’t want to spin up platforms and then tear them down with every Olympics. We’re going to work with Sony to expand the media backbone — more automation, more metadata management and more efficient resource allocation.” Fred Wood finished by saying, “This is core business process management. It’s pretty easy stuff; our engineers do it every day!” — Fergal Ringrose
TDT ENCODED SYSTEM SILVER SPONSORS
A THANK YOU TO OUR SPONSORS
The TVBEuropeteam
would like to thank all our IT Broadcast Workflow
sponsors. Needless to say, without them it would not
have been possible to stage this conference – a big Thank You!
– Fergal Ringrose GOLD SPONSORS
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