4 TVBEurope


Opinion By Fergal Ringrose


Change management


WE BELIEVEwe have a bit of a treat lined up for you with the 14-page coverage (beginning page 12) of our IT Broadcast Workflow conference at BAFTA last month — if we say so ourselves! First of course, our thanks again to all sponsors, speakers and delegates for making it a highly successful event. Thanks also to those delegates


who took the time to complete our post-event online survey. Happily, 87.5% of respondents found ITBW Very or Moderately Useful; 12.5% only Slightly Useful; and, to our relief, 0% of attendees thought it Not at all Useful. How clear were the objectives of


IT Broadcast Workflow, we asked? A convincing 93.8% said Extremely, Very or Moderately Clear, with only 6.3% saying Not at all Clear. Overall, how satisfied were you with ITBW? Extremely Satisfied 12.5%; Satisfied 43.8%; Slightly Satisfied 25.0%; Slightly Dissatisfied 12.5%; and Extremely Dissatisfied 6.3%. Our thanks also to those


respondents who offered comments on the event and how it might be improved for 2013. Among the comments: “It is always difficult to predict


how the presentations will work out but I think the late afternoon ones failed to hold the attention and were generally less informative than earlier ones. Perhaps the running order needs to be looked at more carefully?” “Please cut down on the


number of presented case studies.


Editorial Director Fergal Ringrose led off the 13 June event with a welcoming address


director of Mediasmiths, addressed IT broadcast workflows by saying, “Where we are now is not working. We’re at such a level of infancy: it’s almost like we’re stumbling home drunk from the pub! “We’re trying things — such as FIMS — but they’re not the whole solution. Companies like Signiant are doing a much better job and just getting out there and fixing things — and they’re not just in broadcast… “We don’t talk about business


Pick two Broadcast IT topics which are either confusing or ‘hot’ and try to provide a panel/speaker on the topic for example, timecode in file-based workflows, subtitling in file-based workflows etc.” “Please don’t let engineers loose with a detailed, box-by-box PowerPoint presentation who insist on reading every single closely-typed bullet point out loud! Or vendors who see this event as a good opportunity to sell their wares to a captive audience. Otherwise, the Charlie Cope type senior user giving broad-brush overviews with lessons learned presentations were fine. Panel discussions were not so good as we wanted to know more about actual use cases rather than


answers to hypothetical questions that began ‘I think...’” “The Panel was a great idea.


It would be better if longer, with more people and also toward the end of the day. In addition to this the content was not always on track for IT Broadcast Workflow — more discussion around evolution and solutions would be better.” “If still a one-day event maybe a bit shorter; or a two-day event with themes bundled?”


Again our thanks; plenty to chew


on for next time. Our coverage of the event is pretty comprehensive this issue: but as a ‘teaser’ lead-in, here are some strands and comments picked up on the day. Panelist Niall Duffy, managing


The IBC Daily2012 team announced by TVBEurope


WE ARE delighted to again publish The IBC Daily newspaper this year on behalf of The IBC Partnership and we’ve just announced the exhibition writing team covering the show; it is imperative that IBC exhibitors contact these writers to secure coverage in this year’s Daily.


Our breakdown of halls and writers for 2012 is: Hall 1 — Ian McMurray ianstuartmcmurray@gmail.com Halls 2 & 3 — Heather McLean heather@mclean-media.com Halls 4 & 5 — Ian McMurray ianstuartmcmurray@gmail.com Halls 6 & 7 — Carolyn Giardina cgiardina@me.com Hall 8 Video — Michael Burns freelance.mburns@gmail.com Hall 8 Audio & Radio— David Davies ddaviesoffice06@btinternet.com Halls 9 & 10 — Monica Heck monica.helena.heck@gmail.com


Hall 10 EBU Village — George Jarrett georgejarrett@btinternet.com Hall 11— David Fox ibc2012@fox-atlantic.com Hall 12 — Adrian Pennington penningtonadrian@hotmail.com Hall 14 — Anne Morris annelmorris@gmail.com IBC Outside Broadcast Area — David Fox ibc2012@fox-atlantic.com IBC Future Zone & Partnership Village — George Jarrett georgejarrett@btinternet.com


This year we welcome Monica Heck (late of Harris Corp) to our team, and David Davies moves out of the Managing Editor hotseat to tackle Hall 8 Audio & Radio exhibitors. Taking his place this year as Managing Editor for The IBC Daily exhibitor content is Andy Stout, who returns to the fold after his sojourn at SVG Europe. — Fergal Ringrose www.tvbeurope.com/ibc-daily


at all in relation to these workflows,” continued Duffy. “We have the cost of the factory, but we don’t know the cost of the components going through it. We know how much we’re getting per stream: if the cost to the consumer is two pence, then our cost [of production] needs to be lower than two pence – we’re not at that point. As human beings we’re adaptive; our workflows have to be adaptive too; we’re going to have to be self-learning.” Chairman Jeremy Bancroft


referred to a comment made by AmberFin’s Bruce Devlin at a previous IT Broadcast Workflow event that all broadcasters are ‘special needs customers’: each broadcaster believes it has special needs and the industry is thus served by specialist integrators rather than the large generic IT companies — except where a greenfield site is involved with no legacy equipment marriage required. “IT does actually change the economics,” said Bancroft. “Most IT technology is now obsolete within three to four years. In the broadcast industry we’re used to a seven to 10 year lifecycle on equipment. And add 15-20% on top of that for service provision per annum – do you really want to go ahead?” However Bancroft believes the big IT companies will stick around, even if they can’t sell large quantities of commodity equipment to broadcasters. The reason? “They’re not interested in broadcasters, but they are extremely interested in broadcast.” Everyone covets the eyeballs that broadcasters still retain. In his presentation Darren


Munro from Supersport South Africa outlined a set of three change-management challenges that really must touch the heart of every broadcast technology manager in Europe: “The power of tape; old behaviour practices; and getting operations people to conceptualise what it is they do!”


www.tvbeurope.com July 2012


EDITORIAL Editorial Director Fergal Ringrose


tvbeurope@mediateam.ie Media House, South County Business Park, Leopardstown, Dublin 18, Ireland +3531 294 7783 Fax: +3531 294 7799


Deputy Editor Melanie Dayasena-Lowe melanie.dayasena-lowe@intentmedia.co.uk


Staff Writer Jake Young


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