NEWS
Introducing FLIP, the brand new trade show for urban, streetwear and action sports lifestyle brands
A brand new trade show for urban, street and action sports lifestyle
clothing and footwear will launch this August at the NEC Birmingham, showcasing new season ranges from major names and niche brands alongside spectacular live shows featuring some of the world’s best bike riders.
FLIP, which will run from 12-14 August, answers calls from across the
sector for a dedicated national show, and will be the season’s key destination for both specialist boardsport and activewear stores and the growing number of fashion retailers looking for the latest urban and active lifestyle brands.
As well as providing a new trade platform for the sector, FLIP will be adding another dimension to the show with the introduction of the Animal Bike display team alongside the Animal stand, with mountain bike trials legend Martyn Ashton riding alongside dirt jumper Blake Samson in the perfect mix of adrenaline, freestyle and fun.
British brand Animal, which celebrates a decade of the Animal Bike Tour
this year, is amongst the brands already confirmed for the show, and will be showing both its men’s and women’s collections at FLIP’s debut edition.
Organised by ITE Moda Ltd and taking place in Hall 20 of the NEC, FLIP will run alongside Moda, the UK’s largest trade fashion exhibition, which already attracts over 12,000 visitors each season.
“The introduction of FLIP gives us a perfect platform to showcase our
brand in the right environment remaining true to our brand values and strong action sports heritage” says Animal’s Head of Marketing, Joel Pickering. “Moda’s timing and location are perfect for the industry and the addition of FLIP will complement the show for both new and existing customers.
With very few other relevant UK trade shows in the calendar for action
sports lifestyle brands at present, we see FLIP as the perfect opportunity.” Jamie Harden, event director of FLIP, comments “We’re really excited to
get involved with such a vibrant area of the fashion industry. We know from our conversations with both brands and retailers that this
sector of the market has been in need of a credible trade show for some time and we’re pleased to have been able to create this for these dynamic brands.”
WORTMANN still growing strong 10.5% sales increase in the first half of the year
Great Britain and Ireland sales decreased slightly. The Asian Private Label business of Novi Footwear with customers from overseas is likely to be behind the last year. Shoes of the Wortmann Group are sold in over 70 countries worldwide in over 15,000 shoe stores. Tamaris, the leading brand of the Wortmann
In the first 6 month period (Autumn-Winter
season from June 1st to November 30th) of the company’s current fiscal year 2011/2012 (31.05.), the Wortmann Group was able to increase their sales to ¤ 503.1 million (GBP 431.1 million). In the same period last year, sales were at ¤ 455.3 million. This is an increase of 10.5%. Present in- house orders indicate a consolidated growth for the entire fiscal year totaling ¤ 995 million (GBP 850 million). The previous year total sales were at ¤ 957.7 million. The export share is likely to grow to 54% (previous year at 52.7%). Mainly Russia developed well amongst the export markets, where Wortmann is represented with its own subsidiaries. Also France was very successful. While the German market increased,
8 • FOOTWEAR TODAY • JUNE/JULY 2012
Group continued on its path to its self set goal of becoming Europe’s number 1 selling shoe brand. With a record advertising budget of ¤ 100 million for the next 4 years the goal should be reached as quickly as possible. Next to Germany, key markets for upcoming activities will be France and Benelux, as well as Poland and Scandinavia. In the beginning of May, Brigitte will publish its newest communication analysis with the current marketing key figures as far as brand recognition is concerned. Tamaris had already obtained a brand awareness of 51% two years ago. Detmold now expects an increase of well above 60%. Also in the area of the Tamaris System Partnership, the Wortmann Group’s top brand is continuing its way to more growth. Presently there are 685 sales areas (previous year 454), of which 210 are Mono Label Stores and 475 are Shop-in-Shops. With a pairage volume of 31 million pairs in the
fashion segment and approx. 27 million pairs in the standard segment, the Wortmann Group belongs to the biggest shoe production- and
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sales companies in Europe. In fashionable ladies shoes one is considered market leader. Next to the main brand Tamaris there are the brands Marco Tozzi, Caprice, Jana and s.Oliver Shoes which also belong to the European part of the company. In addition there is Novi Footwear Fareast Ltd. in Asia. Wortmann is represented with its own companies in eight locations in Europe and with a further eleven in Asia. On an international basis the group presently has 1,021 employees (930 in the previous year), 582 in Europe (plus 12%). Worldwide 30,000 workers produce for the Detmold group enterprise. For the present sales start of the collections
for the upcoming autumn/winter season 2012/2013 not only the shoe line of business, but Detmold also, anticipates a weaker growth due to high stock in the shoe retail.
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