After a great response in February Claire Rayner,
the Retail Champion, will lead a presentation entitled, How to develop an upward cycle of customer engagement. Attendees will gain a better understanding of how to use PR & marketing to attract customers, why having the right product, pricing, promotions, visual merchandising and stock levels enable customer conversion, how to retain customers and much more.
Also back for a second season is social media
and commerce expert Warren Knight this time with How to use Google and social media to increase your online sales. Knight will explain the benefits of using Google and different social networks such as Twitter, Facebook, Google+, YouTube and LinkedIn. The session will guide retailers through driving free target traffic to an online store, how they can maximise their online business as well as how to design a lead strategy with analytics to track and measure information.
Ray Buckler, Head of Business Development and Nick Pratt, MD of Sitemakers Ltd, one of the UK’s leading providers of e-commerce webstore solutions, will host an eye-opening seminar on the future of online retailing. Smartphones and tablets: How to use your new shop window effectively aims to arm retailers with everything they need in order to make the most of their business. This revelatory seminar will see business owners gaining a better understanding of the latest technological advances, how it affects their knowledge of the market and understanding the new customer, plus many more insightful themes.
Dennis Reid, chairman of Retail Performance Specialists (RPS) joins the seminar line-up with a session on the secrets to creating exceptional customer service. A skill many retailers would want to enhance, How to build an exceptional sales and customer service plan, will cover topics from merchandising the shop floor in order to understand the key to link selling to recruiting top sales performers for a first-class sales team and observing customer behaviour on the sales floor, plus many other insightful themes. This seminar is a must-attend for all visitors wanting to build on their sales and service foundations.
Moda will host the spring/summer 13
collections from 12-14 August at the NEC Birmingham. The UK’s foremost fashion trade event will also feature daily fashion, evening and occasionwear and lingerie & swimwear catwalk shows. The free-to-all visitors seminar programme will include topics such as customer service, PR & marketing, e-commerce, and social media and more.
To register for your complimentary ticket and find out more about the latest signings, the events programme and industry news please visit
moda-uk.co.uk
JUNE/JULY 2012 • FOOTWEAR TODAY
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