19th-21st August 2012 London Olympia A
ll eyes will be on the eagerly awaited new collections in Footwear and Accessories at Pure London this August. Due to exhibitor demand, the Footwear section has grown in
size and will offer a host of new and exciting sourcing areas for Spring/Summer 13. The Footwear and Accessory halls are divided into four key sections – Design-Led and Trend-Led Footwear, Accessories and Premium Accessories. The areas will bring together new niche labels and returning favourites, plus numerous international brands which are launching exclusively at Pure London. Amongst these are an array of French labels, including Mephisto, located in The French Footwear Pavilion. Creating a buzz of excitement within fashion
circles, celebrity favourite Jeffrey Campbell will be launching his latest collection of footwear at Pure London. His designs are already being worn by celebrities including Jessica Alba, Rihanna, Sarah Harding and Jessie J. For spring/summer the collection is inspired by 1960s romanticism, mixed up with the sharper edges of modernity – and includes hints of vinyl, crochet, spikes, metallic and wood. Pure London brand Chinese Laundry has made the headlines recently after winning ‘Women’s Footwear Brand of the Year’ at the Drapers Footwear and Accessory Awards held last month. Producing strong, trend led designs, the brand caters for an eclectic range of customers. Others not to be missed include the flirty
rocker label L.A.M.B. designed by Gwen Stefani, and UK designer Rae Jones; which both are set to
be top favourites at the show. Combining individuality with the contemporary, Poetic Licence will return, whilst new brand Penny Loves Kenny will display their collection of edgy footwear which includes ankle boots, power pumps and colour-pop heels. Buyers can browse the eccentric
new footwear collection from Melissa and newcomer Peter Kaiser who will showcase a range of statement heels. Other brands to watch include Rebeca Sanver, Lodi, Gade, and Nina New York. Pure London’s Accessory gallery will
offer over 120 brands, complimenting the womenswear offer on the ground floor of Kensington Olympia. Premium Accessories will include the highly renowned Ally Capellino handbags, Danish brand Becksöndergaard with their gorgeous hand- printed scarves, Tatty Devine with their unusual laser-cut Perspex jewellery and other top brands including Lola Rose,
Ruby & Ed, Sam Ubhi and Paul & Joe Sister. Zandra Rhodes handbags will be re- launching this August and the ‘Queen of British Fashion’ will also reveal her highly original jewellery collaboration with Adele Marie. The Dorset based milliner, Vivien
Sheriff showcases a diverse range of hats and head pieces, a favourite brand
of the Middleton sisters and a key accessory brand of the Premium section! Making a debut is designer Sadie Fisher who will be launching her range of fun, colourful, leather handbags alongside newcomers Markberg, Milo & Saint and Sara Design.
With the desire to bring novelty to the world of
jewellery, and relying on a know-how in porcelain, two sisters, Nancy and Nadia Koch, bound by the same passion decided to create Nach Jewellery. New to the show, the collection consists of eccentric rings, necklaces, bracelets and earrings: a distinctive collection of porcelain jewels with animal and vibrant designs. Ethical brand Nat & Nin’s collection will include
casual and elegant handbags and accessories while LeJu will offer contemporary jewellery design using sustainable components taken from nature. Pure London’s Event Director Sarah
Lawrence commented: “August 12 will see Pure London
expand into West Hall Level 1 at Olympia. We’re delighted with this opportunity to
further increase the show’s offering as we continue to invest in Pure London. We now have a great new space where we will launch Pure Body, our new dedicated section for lingerie and swimwear. It also means we can welcome additional design-led footwear and accessory brands and we will be creating a brand new catwalk offering even more great content as well as specific scenes dedicated to footwear and accessories. This season we plan to go even further in terms of fulfiling our buyers’ needs for more new and international brands as well as offering an extended seminar programme with topics and speakers who will tackle some of the most pressing challenges facing retailers today.”
www.purelondon.com
JUNE/JULY 2012 • FOOTWEAR TODAY
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