Company Profile - Q&A Cheryl Taylor, Editor,
talks to Andy Hinton, Business Development Director of Fast React
Tell us about your company history. What’s the story behind the brand? Fast React started providing a solution in 1990 which helped manufacturers achieve control and effectively plan production.
As the industry requirements changed e.g. overseas sourcing, so did the elements within the software which is why Fast React now provides three specific solutions to provide greater efficiency, productivity and visibility within the fashion supply chain.
Vision is invaluable for those involved in sourcing, providing a single, reliable point of reference for coordination and control. It offers visibility and clear information for all key processes from design through to delivery.
Evolve is a vital planning tool for fashion manufacturers that helps them effectively control the three key planning criteria i.e. capacity, materials and critical path, keeping them competitive in today’s business environment.
Align is for textile and other raw material producers who also need to plan quickly, accurately and effectively in order to respond to apparel manufacturer requirements for flexibility and shorter lead times.
All of our solutions have been specifically developed for the fashion and textiles industry. Vision, Evolve and Align can work as standalone solutions or integrate seamlessly with any other systems currently in place.
26 • FOOTWEAR TODAY • JUNE/JULY 2012
Do you have a brand philosophy? Our mission statement is to be regarded as a world class provider of business solutions to the fashion and textile industry.
What sets your company’s products apart from the rest? Our software solutions have been designed to meet the unique requirements of the fashion and textile industry. The Fast React team is made up of people from both sourcing and manufacturing backgrounds specifically in garments, footwear and textiles.
We operate in a global market and Fast React offices can be found around the world with our local people looking after our local customers.
In 2008, we were delighted to receive the prestigious Queen's Award in recognition of our outstanding achievements in International Trade.
Rather than simply ‘selling software’, we set out to provide business solutions which deliver powerful benefits and rapid return on investment.
Where are you based? Our offices are located in Derby (UK Head Office), Hong Kong, Thailand, Bangladesh, and Sri Lanka. We also have a presence in Germany, India, Indonesia, Portugal, Russia and South Africa.
How many people do you have working for you? There are currently over 100 people involved with the Fast React products around the world of which around 60 are direct employees.
How do we contact you? Call Fast React on 01332 668 942,
email
info@fastreact.com or visit
www.fastreact.com
Do you use social networking? Fast React is actively on Twitter (@fastreactinfo) and Linkedin (Fast React Systems).
Any famous customers? Fast React work with over 300 customers Worldwide. Our footwear customers include FitFlop, Gina Shoes, Goldline and John Lobb.
Other famous brands that use Fast React solutions include Mulberry, Reiss, Barbour, Calzedonia, Crystal Group and Dewhirst.
And, the next step? Any plans for the future etc? As a supplier of software solutions to the fashion industry, our philosophy is to ensure that our products continually evolve to meet the ever changing requirements. We have a dedicated team of software development professionals that are constantly striving to ensure that the solutions are at the forefront of technology and meet our customer’s needs.
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