FEATURE CENTRAL AMERICA
CENTRAL AMERICA Top Selling Tips...
• Stress the difference... “Make clients aware of Nicaragua’s landscape of volcanoes, lakes and islands” KATIE PARSONS Regional Product Manager, Hayes & Jarvis
• First-timers and families… “Costa Rica is a great choice as it is small and easy to explore” AMANDA SWEENEY Latin America Sales Specialist Rainbow Tours
and cultural heritage, and support local communities. Later this year, we will re-launch
www.visitcentroamerica. com to provide a comprehensive source of information in various languages both for visitors and agents.”
From the Front Line JUDE BERRY
Product Executive for Central America, Explore “Selling Central America
can be daunting because the countries are all so different. However, they all offer so much, be it history, vibrant culture, stunning scenery or quirky wildlife. We have recently launched
Cycle Nicaragua to the Panama Canal. "Following the successful introduction
of a family tour in Nicaragua last year, this year we are launching the Guatemala Explorer tour; it's an ideal option for families looking to get off the beaten track on their holiday. "Costa Rica is also proving popular,
and we have two new tours – the 17-day Costa Rica Wildlife tour and the 15-day Active Costa Rica trip.”
KATIE PARSONS Regional Product Manager, Hayes & Jarvis “We have seen a lot of
SLH_South America_ene12_blue.pdf 1 16/01/12
growth and interest in this region in the 13:58
last year. The Pacific lowlands are stunning, with volcanoes and the huge inland sea of Lake Nicaragua. "The country is the largest in Central America and has lots of culture and nature. It is also just a few hours away from Costa Rica’s North Pacific beaches too. We have some fabulous four- and five-star hotels in Costa Rica which can make up a perfect twin-centre holiday with the Nicaragua Colonial City Tour.”
LLOYD BOUTCHER Director, Latin America programme, Sunvil Travel “The beauty of Central
America is its size. Unlike South
• Client fit… “Find out what your client is inspired by – and then inspire them with wildlife, Mayan ruins and volcanoes” LLOYD BOUTCHER Director, Latin America Programme Sunvil
• Non-identical twins… “Central America is relatively small. So your client might as well see as much as possible!” ADAM COULTER Travel Writer
• Going soft... “There are many soft adventure options in Nicaragua” KATIE PARSONS Regional Product Manager, Hayes & Jarvis
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