VISIT USA NOW! ISSUE 104 | MAY 2012 CityPass ticket to Chicago Travellers to Chicago can enjoy
savings of up to 50% on admission to the city's top attractions by lining up a Chicago CityPass. ‘Must see’ sights in the Windy City include Skydeck Chicago, the observatory atop the Willis Tower where four glass-floor balconies (collectively known as The Ledge) provide an unobstructed view from 103 stories up; The Museum of Science and Industry; The Art Institute of Chicago, The Hancock Observatory and The Adler Planetarium. Chicago CityPASS, with pre-paid admission tickets with a combined value of $169.30, costs $84 for adults and $69 for kids (three-11). CityPASS is also available for New
York City, Atlanta, Boston, Hollywood, Houston, Philadelphia, San Francisco, Seattle, Southern California and Toronto.
www.citypass.com
Gone fishing in
West Virginia Around 80% of the state is
forested, its pristine backdrops are many and it has 2,000 miles of streams and rivers – which is why West Virginia is one of the top spots in the USA for fly fishing. Trout and smallmouth bass are the
star catches in West Virginia's 36 state parks and seven state forests that spread over more than 200,000 acres of stunning scenic beauty. Brown trout and brook trout represent most of the wild trout in the state, while most rainbow and golden trout is stocked. Fly fishing offers the complete outdoor experience including hiking to mountain streams, tubing or wading in the rivers, camping under the stars in the wilderness or staying over in lodges deep in the forest. Go Fishing Worldwide has a
fly-fishing package that starts from £995pp, including flights to Pittsburgh, seven nights' B&B in Elkins, car hire and a day’s guided fishing in Monongahela National Forest.
www.wvtourism.com;
www.gofishingworldwide.co.uk
Funway provides Disney dreams
Funway Holidays has a special package to Florida featuring the new Walt Disney World Resort hotel, Disney's Art of Animation. Opening this month (May), it will
feature more than 800 standard guest rooms and more than 1,100 family suites. Guests can look forward to immersing themselves in Disney stories such as Disney Pixar’s Finding Nemo and Cars, as well as Walt Disney Pictures' The Lion King' and The Little Mermaid by staying in themed rooms. Funway package deals start from £3685 per family, based on two adults and two children (aged between two- 11 years old). This includes seven nights at Disney’s Art of Animation (a
USA is Tailor Made to thrill Tailor Made Travel's first dedicated
USA brochure since the company's merger with Connections Worldwide features self-drive itineraries across the US, including ‘less-driven highways’ in states such as Oregon and Colorado. Excursions on offer include astronaut training, balloon rides, dinner cruises and a three-day visit to an Amish village in Pennsylvania (from £349pp).
three-star property) in a themed suite and flights with Virgin Atlantic. The package is based on travel on October 2 2012.
www.funwayholidays.co.uk
Like to know more? Visit
www.visitusa.org.uk
Subscribe to our fortnightly email newsletter online. Call the information and brochure request line on 0870 777 2213 or email
vusa@bhpdirect-mail.com
It has certainly been an exciting few
weeks for the US travel industry and 2012 could well turn out to be one of the highest-profile years for the destination in recent times. At the end of last month, the city of
Los Angeles, California, hosted the USA trade show PowWow, a three-day event which attracted over 5,000 delegates from around the world including a sizeable delegation of over 200 from the UK. This month sees the launch of a £2m-plus advertising campaign in the UK by Brand USA. The new organisation formed to promote tourism in the USA will be running this campaign over the next few months and it will include TV, digital, print and outdoor media. If you haven't yet had a chance to see
The nine-day The Best of Cape Cod self-drive itinerary exploring the southern Massachusetts, New England, costs from £979pp. Alternatively, the 15-day self-drive Colorado and the Rockies tour, taking in Wyoming, Utah, Colorado and South Dakota starts from £1079pp. 0845 456 8001
www.tailor-made.co.uk
any of the TV advertisements they will be showing for most of the month on both the mainstream and satellite channels. Also watch out for the print version of the advertising campaign over the coming months, some of which will be appearing right here in your monthly edition of Selling Long Haul. Plans are also in place to run USA-focused training events and put together 'mega-fam' trips for agents over the coming months. With the USA tourism brand at a
probable all-time high in terms of awareness, there has never been a better time to promote and sell the destination.
Jonathan Sloan Visit USA Association
www.sellinglonghaul.com • May 2012 31
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