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Voted by a sample of 1,700 UK


travellers in a recent survey as one of their top 10 dream destinations, Hawaii represents an easy sell among honeymooning travellers, according to UK operators, as either a standalone destination or in combination with the mainland US. They say additional commissionable options for agents are to build Hawaii into Australasia or round-the-world itineraries and, beyond, Honolulu,


“The trend is towards extended trips, with many clients taking advantage of inter-island flights to stay on two or three islands”


CASEY HURFORD, PRODUCT MANAGER USA, FUNWAY HOLIDAYS


Waikiki Beach and Pearl Harbour on the gateway island of Oahu capitalise on a trend towards longer stays with island-hopping or inter-island cruising. Hawaii Tourism Europe says that


retailers can access the latest communications, sales and marketing tools for the islands through the UK’s Hawaii Travel Trade Resource Centre website, including free registration and specialist online self-study programme ‘Ke Kula o Hawaii’.


Tourism Talk RACHEL BOOKER


Account Manager Hawaii Tourism Europe “The average length of


stay from the UK is reaching the highest it has been in five years. In 2011 we saw an increase for the third year running in the number of days spent in the islands, along with an increase in European expenditure, and this incredible momentum has been continuing this year. “We are increasingly seeing more diversification within the sister islands


WOW 73-05-12.Selling Long Haul (May’12):Layout 1 4/17/12 10:48 AM Page 1


of Maui, Kauai and Hawaii (the Big Island). All have seen substantial visitor growth, proving increased interest beyond Honolulu and Waikiki Beach on Oahu.”


What’s New The Maui Beach Hotel, Kahului and Ewa Hotel, Waikiki are the latest hotels to join the rapidly expanding management portfolio of Aqua Hotels & Resorts (www.aquaresorts.com). Starwood Hotels & Resorts’ Sheraton Waikiki has completed a $118-million renovation programme and redesign of its guest rooms, suites and public areas. (www. starwoodhotels hawaii.com). The luxury Kahala Hotel & Resort, Honolulu, is offering a new range of stay an extra night free, suite and family value packages (www. kahalaresort.com). Outrigger Hotels & Resorts’


Keauhou Beach Resort on Big Island is offering a year-round 2012 oceanview golf trail package with room plus golf on three different courses for US$119


Just steps from Waikiki Beach.


ASTON WAIKIKI BEACH HOTEL Located across the street from world-famous Waikiki Beach, our full-service hotel features island-themed rooms, on-site dining and true Aston hospitality. Choose an Aston Select room and enjoy the very best ocean views, plus a refreshing arrival amenity personally selected by our General Manager. All guests also receive free daily “Breakfast on the Beach,” plus kids stay free!


+1.808.924.2924 AstonHotels.com


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