Idle thoughts 2/2
product and for the good of the business. It really is a fantastic story. So often corporate sustainability activity is frag- mented and not often enough do we see companies comprehensively get to grips with the real challenges we face.
Regular readers will have noticed a few changes to these pages – not least our decision to ‘go landscape’. We figured that, as most of you will be reading this on your computer monitor, we needed to present SB in a user-friendly format that doesn’t require you to squint at the text or constantly zoom in and out. So, this is what we’ve come up with.
We hope you like it. Let me know what you think by emailing
tom.idle@
fav-house.com or tweeting me @TomIdle. Oh, and don’t forget SB is now avail- able on the iPad and iPhone. Enjoy the issue.
Over the past 12 months I’ve lost count of the number of times that I’ve been asked by a number of organisations – from NGOs and industry bodies, to PR agencies – to talk about how companies should communicate their sustainability credentials.
I’ve been operating in this space for the past seven years, both on the receiving end and the deliverance end of the good, bad and ugly of sustainability communications.
So, I decided to record a podcast on the subject, exploring the theme and offer ing you my top seven tips and observations – or whatever you want to call them really – on the art of green communications.
Green communications Listen to the podcast
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