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Aristocrat, MD unite for Comma 6a
A
ristocrat Technologies has joined forces with Magic
Dreams to establish a new partnership bringing Aristocrat games into the Italian Comma 6a route market. The content licensing arrangement
will give customers of Magic Dreams access to Aristocrat’s most popular casino titles, adapted and refined for Comma 6a regulations. “Our experience and the primary
FEC enlists college to ensure supply of staff T
he management of Europe’s largest family entertainment centre (FEC) is working with a local
college to develop the skills needed for careers in a gaming business. The Noble Organisation, which operates Coral Island in Blackpool, has joined forces with Blackpool and The Fylde College, which will train potential employees in all aspects of casino games and customer service as Noble prepares to open its first casino within the complex. A bespoke academy has been developed by the college to
meet the training requirements of Noble, giving candidates a competitive edge at interview and equipping them with knowledge and skills relevant to their employment in amusements or gaming. The venture is a partnership with Jobcentre Plus, which
selects candidates for the course. Noble representatives then have the chance to meet with the group before and during the six-week programme. Specialist courses give participants certificates in fields including health and safety, first aid at work, and equality and diversity. Noble is also providing funding for each
role we play in our home market are recognised as key values for an excellent synergy,” said Luca Gerardini, managing director of Magic Dreams. Magic Dreams’ knowledge and
candidate to obtain a personal functional licence, required to work in any casino. All who complete the courses are guaranteed an interview with Noble, and CV tips and interview techniques are built into the courses. Said Colleen McLaughlin, National Gaming Academy co-
ordinator at the college: “This is the first time the National Gaming Academy has supported the opening of a brand- new casino, which is essentially what we were set up to do, so it’s a significant development. “The college has operated sector-based work academies
before, both in the gaming industry and for the wider market, and they’ve proved a successful way of restoring a sense of pride to unemployed people and providing job- ready staff to organisations.” Noble’s managing director Tony Gibbons added: “Blackpool already offers a number of licensed casinos and we need to make sure our staff will be the best. The college will help us fulfil this objective. All the vacancies on the course will be offered to local people and the vast majority of our team will be Blackpool residents, which we believe is critical.”
Expo orders show Chinese market strength O
rganisers of the eighth China (Guangzhou) International Game & Amusement Exhibition (CIAE 2012) say more than 18,000 people attended the trade fair last month.
CIAE 2012 covered six halls totalling 60,000 square metres, with 3000 exhibition booths and 260 exhibitors.
Many familiar Asian manufacturers were present, including Sega, Namco, KNT, Cosmic, IGS, Wahlap, G-Look, Shiyu, Sealy, Mecpower, Macrown, Game Plus, and Golden Dragon. Products on show included coin-operated machines, arcade games, video games, lottery equipment,
redemption games, photo booths, simulators, kiddie rides, 3D and 4D shows, animatronics and amusement machine parts, and carnival rides. Said Leann Lee of the CIAE committee: “Visitor numbers were high, reflecting the strength of the show and also the Chinese market. Reports indicated a high level of orders taken.”
8 APRIL 2012 THE INDEPENDENT VOICE OF THE AMUSEMENT AND STREET GAMING INDUSTRY
expertise in the Italian AWP field would add value to Aristocrat’s content, suggested Daniel Lindsay, general manager of emerging European markets for Aristocrat. “Aristocrat already has a
substantial presence in Italy’s Comma 6b [VLT] and Class III [casino] markets. “This new development will add
further penetration and proliferation in one of Europe’s most significant gaming jurisdictions. It’s a segment in a market that is too important to ignore,” he said. The first game being introduced
into the Italian AWP market is More Pearls. “Not only is this one of the latest
global releases from Aristocrat, it also represents an innovative concept never seen before in the local market,” said Lindsay.
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