INDUSTRY NEWS
Betfred’s Totepool signed to offer on-course wagering for Northern Racing’s venues
N
orthern Racing has concluded a deal with Betfred as the provider
of pool betting services and on-course betting shops at all of its UK racecourses. The deal secures the future of on-
course pool betting through Betfred’s Totepool brand for customers at Bath, Brighton, Chepstow, Fontwell Park, Ffos Las, Great Yarmouth, Hereford, Newcastle, Sedgefield and Uttoxeter. It will continue to run for at least the
seven year-duration of Betfred’s licence. Betfred will also continue to operate
the on-course betting shops at all ten Northern courses for the duration of the Totepool licence. Northern is the first major
racecourse group to sign such a deal with Betfred since the latter took ownership of the Tote in July of last year. Said Tony Kelly, group managing
director of Northern Racing: “I am pleased that we will continue to offer our customers a recognised pool betting service and a rebranded and refreshed betting shop experience. “The deal closely mirrors the
partnership we enjoyed with the Tote
and I am confident that customers will not experience any disruption. “We will be working closely with
Betfred to help develop the business and the service we offer, including the rebranding of Tote betting shops to the Betfred brand and ongoing capital investment in the pool services,” Kelly said. “In addition, we have reached
agreement with Betfred to sponsor a number of our principal race days, including Uttoxeter’s Midlands National meeting, Newcastle’s Eider
The photo booth that gives you a sneak peek inside
D
igital Centre showed its new concepts for photo booths at the recent Amusement Expo run by AAMA and AMOA in Las Vegas. Visitors were able to experience hands-on photo booth functionality
such as wide photo strips, video message recording, social networking tools, and customised software. Said CEO Josep Tarres: “We thoroughly enjoyed presenting our new
photo booth models equipped with the ultimate in technology and design. We introduced the new Strip, a design which completely changes the original photo booth concept. In addition, mobility and easy handling make the Strip an ideal photo booth for our clients.” The firm also showed a new idea derived from its Mega photo
booth, the Mega film strip. The Mega photo booth (pictured), with four exterior monitors,
displays a slide show of the photos that it’s taking at the time. It can thus involve the customer’s friends and even passers-by in the
photo booth process. This latest trade show presence for Digital Centre followed an
interested reception for its equipment by visitors to the EAG event in London earlier this year.
14 APRIL 2012
meeting, and Chepstow’s Silver Trophy Day. These long-term arrangements will allow us to build the profile of these days while maintaining prize money levels for our feature race days.”
Betfred chief executive Trevor
Beaumont promised: “Punters can look forward to an enhanced betting experience through both the Betfred and Totepool brands.” Meanwhile, he added, “the sport as
a whole will benefit from increased turnover and sponsorship.”
www.euroslot-online.com
Unsocial? T
he future of social gaming lies in publishers turning
away from Facebook to build their own social platforms, according to digital marketing and billing specialist Vindicia. Increasingly, social game publishers will take a leaf from the book of children’s games such as Moshi Monsters, Bin Weevils and PopTropica – all of which are experiencing uninterrupted growth – to own and manage their relationships with customers, the firm says. Games publishers, too, are
expected to seize the opportunity to take their customer relationships offline and create further engagement, according to Vindicia. For example, the recent
partnership between MMO Tomb Raider and
Geocaching.com gives Tomb Raider players access to some 67,000 geocaches throughout the UK. Vindicia’s roster of gaming
clients includes Activision Blizzard, Trion Worlds, Cryptic, Major League Gaming, Magmic, Moshi Monsters, and Bin Weevils.
THE INDEPENDENT VOICE OF THE AMUSEMENT AND STREET GAMING INDUSTRY
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