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Inspired Gaming Group - strength in flexibility
Martin Lucas, Inspired’s Managing Director of Betting & VLT, reflects on the company’s recent achievements in Italy
Strength in flexibility - Inspired’s VLT achievement in Italy
I
nspired Gaming Group, one of the big three
suppliers of VLTs in Italy, has made swift progress over the last 18 months with
over 5,000 VLTs already live in Italy with Sisal and BPlus. The server-based gaming specialist is one of the few key players live and one of the only suppliers to have independence from a concessionaire. The answer to Inspired’s success is its flexible Open VLT™ platform, the wide
library of games this “open” platform allows and its modern HD cabinets. Inspired’s Open VLT™ has been proven over a decade of live experience and is trusted by many of Europe’s largest gaming operators, such asWilliam Hill, BPlus and Sisal. The innovative company has developed a varied product mix of Inspired and third-party cabinets and games, creating an offering which is truly unique. Inspired is the supplier of the class leading Storm HD cabinet to Italian VLT
venues and recently expanded its cabinet range with the addition of the elegant slant-top cabinet, Evolution HD, from Merkur Gaming. Inspired has 20 top-performing VLT games approved for Italy with many more
coming soon, which is more than other suppliers. In established markets such as the UK, Inspired’s machines often have menus with a 100 slots, poker, roulette and virtual sports games. This wealth of content demonstrates the benefits of supplying games from multiple leading developers; made possible by Inspired’s unique open source content API. As well as offering more choice, Inspired’s Open VLT™ platform offers
powerful operator tools to allow modifications to suit changing environments or regulations. Inspired’s customers have control over scheduling game menus,
stakes and promotions. These revenue-driving decisions are informed by Inspired’s real time product reporting and in-depth weekly reports from its Yield Management team.Open VLT™ works behind the scenes to increase incomes with powerful tracking and data analysis tools, which are unique to its platform and allow operators to modify content and menus on different machines and venues to suit demand throughout the day. The combination of Inspired’s
flexibility and highly developed analysis tools, combined with the impressive choice of cabinets and games, allows Inspired to generate strong incomes in exciting growth markets such as Italy. Inspired’s Open VLT™ technology is
so flexible it is easily adaptable for any region. Inspired is in discussions with operators in other European countries who are looking to Italy as a useful roadmap for their own markets. Italy has been Europe’s most exciting growth market for gaming and its successes are being closely watched by the whole industry.
THE INDEPENDENT VOICE OF THE AMUSEMENT AND STREET GAMING INDUSTRY
APRIL 201225
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