Reply No. 213
Irwin Tools Leads The Country
In A Celebration Of Our Tradesmen IRWIN Tools, manufacturer of hand tools and power tool accessories for professional tradesmen, will lead a huge
celebration of trade professionals during 2012 and is asking the UK to join them and support the campaign to ‘Show Some Love For Our Tradesmen’. The UK campaign will launch in March with a dedicated website at
www.nationaltradesmenday.co.uk and continue with
more than 50 events all over the UK throughout the year, culminating in a global ‘National Tradesmen Day’ on 21st September that will officially salute professional tradesmen, and highlight the importance of their work to the Great British Public. Throughout the campaign IRWIN will be inviting trade professionals to visit them at trade shows, retailer and merchant
branches to pick up lots of free stuff as their way of saying thanks and rewarding the hard working trade heroes that keep the country running strong. The list of great items that tradesmen can get courtesy of IRWIN includes free t-shirts, free tools, free tradesmen packs and even free food! In addition, IRWIN are giving tradesmen the chance to try out the latest and greatest new products from IRWIN as well as
enter regular competitions to win thousands of prizes and take advantage of some exclusive deals on hand tools and power tool accessories. The strapline of ‘Show Some Love For Our Tradesmen’ will be at the heart of the campaign which will also see businesses
all over the UK partnering up with IRWIN to offer special benefits to tradesmen, from a free cup of tea or bacon sandwich to business support and advice. Backed by a full media advertising campaign that will feature the
winners from IRWIN’s previous Ultimate Tradesmen Challenge competitions as the ‘faces’ of the campaign, national media advertorials will also run in the build-up to National Tradesmen Day. These will feature stories about IRWIN Tradesmen that have gone the extra mile to get the job done and will highlight real people in the industry doing great work every day in the UK, from builders and plumbers, to electricians and carpenters. IRWIN’s Senior Channel Marketing Manager Paul Jakeway said: “Gone
are the days of lazy stereotypes and misunderstandings, we want to lead the country in celebrating our UK Tradesmen and thanking them for the honest work they do. Many of our tradesmen go the extra mile for their customers every day and the stories we have found demonstrate that. We want to raise the profile of our tradesmen and highlight the importance they play in society to keep things in working order.”
Reply No. 21
ForgeFix agree investment deal
with Dormole ForgeFix, one of the UK and Ireland’s fastest growing fixings suppliers, has agreed to become part of Dormole Limited, the parent company of Toolbank. Tim Strong, Business Development
Director for Dormole, said ‘ForgeFix have been a supplier to Toolbank for a number of years and we are delighted that we will now be able to work even more closely with their team. This association will enable us to extend the range of products and services we offer’. Mike Smith, Sales and Marketing
Director of ForgeFix, commented ‘We are absolutely delighted that we have been able to find such a like- minded investor who, as a privately owned ,family run business, shares many of our ideals and ambitions. “We will now have the best of both
worlds; the continued independence of running an autonomous business, backed by the strength of the Dormole group. This means we can further improve customer service, whilst continuing the rapid growth of our company. For us it will be very much business as usual.”
Reply No. 31
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