Darrell continues: “Continued investment in our distribution system is matched
by our commitment to innovative developments in on-line ordering. Stock Availability Indicators and Order Tracking features are available on the Toolstream website, so merchants can plan ahead and track their orders at every stage. These facilities also help maintain the ‘just-in-time’ stock rotation strategy and reduce merchants’ stockholding requirements”. Also dedicated to making life easier for merchants is the selection of support
services available through Toolstream’s secure website. A new innovative web portal allows stockists to create their own promotional campaigns; this system is fully interactive and flexible, allowing users to select from a range of templates that best suits their needs. Stockists are able to choose products, prices and key promotional messages; they can also download a PDF in minutes for printing, or for forwarding to a print supplier. Ruth Mapstone explains: “This support service is perfect for our merchants as
it allows them complete freedom to create their own point-of-sale material in an instant.”
Toolstream’s CSV Drop Zone is another innovation introduced to help make life
easier for merchants. Simply uploading their order in spreadsheet format to the CSV Drop Zone means products will automatically appear in their shopping baskets. Toolstream understands the need for instantly accessible product information,
including access to product images, which are useful selling aids. The Media Download Centre allows merchants to quickly access and download product images, 360° product views, product demonstration videos, technical manuals and specifications. Merchants can also download files that detail product retail pricing and descriptions, with dimensions and categories. These media resources are easy to access and provide a valuable reference tool. Ruth Mapstone comments: “This is a fantastic selling aid as it allows merchants
to log in, access and print off product specifications for their customers in order to provide all the in-depth information they need. “At Toolstream we are totally committed to ongoing development of our online
services, so our merchants can be confident they are taking full advantage of our latest ideas for accessing and downloading product information.”
telephone 01444 440188
ToolBUSINESS+HIRE 13
Reply No. 222
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