NEWS In Brief
FACEBOOK: The social media giant has launched its App Centre in the UK. The store allows Facebook users to acquire additional apps whilst browsing the site. There are currently 600 apps registered on the service.
MEGAUPLOAD: The file- sharing site’s creator Kim Dotcom confirmed over Twitter that MegaUpload would return “Bigger. Better. Faster”. There are currently no details on when the site will actually relaunch.
GAMESAID: Get Games and GamesAid are calling indie developers to action for an upcoming charity pack. The Little BIG Bunch 2, due in September, will allow customers to pay what they like and the donations will go towards children’s charities.
BUNGIE: Beatles man Sir Paul McCartney will be joining forces with the Halo- developer to possibly work on Activision-published title ‘Destiny’. McCartney tweeted that he was excited to be working on writing music for a game by Bungie.
SQUARE ENIX: Final Fantasy VIIwill return to PC via digital download with new features such as cloud saves, a character booster and achievements.
Top Five target for Borderlands Role-playing shooter can match Call of Duty and Halo, says Gearbox’s Randy Pitchford by James Batchelor
THE ORIGINAL was a sleeper hit in 2009, but developer Gearbox Software says the upcoming Borderlandssequel could be one of 2012’s Top Five games. Borderlands 2arrives for 360, PS3 and PC on September 21st, making it the first major launch in the run-up to Christmas. The game is already winning over the press and consumers alike with its unique art style and randomly generated weaponry. “It seems like an impossible dream, but every metric we look at tells us that certainly it’s a Top Ten game of 2012 – it looks like a Top Five game,” Gearbox boss Randy Pitchford told MCV. “The other top games are all
Pitchford (inset) says the special edition is already sold out
It’s a dream scenario. Every indication is that Borderlands 2 will do better than the original.
“ Randy Pitchford, Gearbox
TWO OF the biggest forces in media will deliver keynotes at the November 21st London Games Conference. Google and Twitter will
take to the stage at the only event which brings together executives from the games industry, across the disciplines of marketing, sales and media.
CHECK OUT THIS WEEK’S VIDEOS
Borderlands 2 Dark Souls Sleeping Dogs
Videos are available within the free iPad Edition of MCVon iTunes and the free browser-based Digital Edition, which can be accessed at
MCVUK.com
The title of the 2012 event is ‘Digital discovery and distribution for games: What works and what’s next’. The Google presentation will be given by games market specialist and the firm’s Industry Manager for Entertainment Warren Mills. Delegates will get a guide to search trends in gaming and what they mean during the lifecycle of a game: from announcement through to post-release DLC.
www.mcvuk.com Twitter’s Daisley (left) and Google’s Mills (right) will share insights
This focused presentation is vital for anyone looking to ensure their games reach the biggest possible audience across search, YouTube, the Google display network and mobile. Meanwhile Bruce Daisley, sales director at Twitter UK, will deliver a presentation focused on gaming audiences. Insights will be delivered on the trends around games,
based on terms and time of day. He will use case studies from games publishers who are getting it right, and describe what best actions can grow followers and engagement, with both free and paid for activity. Stuart Dinsey, MD of Intent Media said: “It’s important to us that delegates at LGC get games-specific market
holiday titles and this is the first one that launches, thanks to its September release date.
“It’s a dream scenario.
Every indication is that Borderlands 2is going to do better than the original Borderlands.”
In fact, early interest is so strong that Gearbox reports that its special edition – which comes in a model of the game’s loot chest – has already sold out.
“People are emailing me right now that are pissed off,” said Pitchford. “They’re mad at me because our Ultimate Loot Chest Edition sold out instantly. There’s a lot of demand out there.” Retail is in for a busy Q4 sales period, but Pitchford says Borderlands has already proved it can hold its own against the steepest competition.
“If you think that’s a
danger, consider that we launched the first Borderlandsin October 2009 – between Haloin September and Call of Duty in November,” he said. “Everybody thought we were crazy and our marketing budget was much smaller for that game.” 2K Games: 01753 496800
Twitter and Google will keynote LGC 2012
intelligence and definite next steps they can take to build their business. “That’s why we’re
delighted to partner with Google and Twitter – world leading businesses who will deliver relevant, practical presentations.” London Games Conference 2012 is organised by MCV publisher Intent Media. It takes place at One Wimpole Street, London, on Wednesday, November 21st. Tickets are still available at a limited early bird cost of £199. To attend, contact
Hannah.Short@intentmedia
.co.uk or call 01992 535 646. For details on partner packages and sponsorship opportunities, contact Lesley.Blumson@
intentmedia.co.uk or call 01992 535 646.
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