Namco Bandai hopes to turn the games market upside down this week with its gravity-shifting action shooter
[INFO] Released:
Out Now (Friday, July 13th) Formats:
Xbox 360, PS3 (PC to follow on July 27th)
Publisher: Namco Bandai
Developer: Saber Interactive
Distributor: Advantage Contact:
0121 506 9585 PRINT
Print ads have been running across the specialist gaming press, centred around the eye-catching art seen on the box. Breakout ads helped make the game stand out around editorial.
OUTDOOR
In addition to various press events, Inversionhas been available at consumer shows such as Eurogamer Expo and MCM Expo, giving gamers the chance to try it out for themselves.
ONLINE
Ads have been targeted at core gamers but Namco Bandai has helped Inversiongo viral. The publisher teamed up with YouTube user Tom Ridgewell to create a live-action video based on the game. It been racked up 1.1m views internationally.
PR
Inversionhas had a solid PR campaign behind it since it was first announced back in October 2009. Namco Bandai has worked closely with the press to ensure plenty of coverage over the past few years, communicating the game’s unique mechanics.
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REVIEW SCORES MCVprovides the most important average review scores 80
of the last few days – all sourced from Metacritic 75
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“The game has plenty of other small issues, chief of which is that Manhattan at a ground level is not very pleasant. NPCs have clumsy AI routines, cars are driven by ghosts and even the visual fidelity takes a hit. But since the game is predicated on swinging, which it does very well, these small missteps don’t stop The Amazing Spider-Manfrom hitting its stride. This is definitely the wall-crawler’s best game in years.”
OXM Staff, Official Xbox Magazine UK 10 July 13th 2012
“Swinging and leaping around Manhattan is still the game’s greatest pleasure though and reason enough to play the game whether you like the movie or not. Definitely the best Spider-Mangame for several years, but it falls short of the character’s full potential and the high watermark of Spider-Man 2.”
Roger Hargreaves, Metro
“Nothing is broken or painful to play, and there’s still an intrinsic fun to being a video game Spider-Man – but this is too much like what we’ve played before, only with less going for it than games like Web of Shadowsor Ultimate Spider-Man. If you were dying for more action as Peter Parker this will do the trick, but a more fitting name for this game would be The Acceptable Spider-Man.”
Henry Gilbert, GamesRadar
“The Amazing Spider-Man takes Marvel’s most famous hero and ticks all the boxes required to make him the centre of an enjoyable few days of undemanding play. If Beenox had been allowed the time to build on that foundation - to add more life and colour to Spidey’s world, to construct more compelling reasons to explore and develop your abilities – then it could have earned the adjective of its title.”