DISPLAY TECHNOLOGY CLEAR VIEWS JCM Global has completed installation of a
large digital signage package at the Suquamish Clearwater Casino Resort in Suquamish, Washington. Said JCM’s Business Development Manager
Jeff Gray: “Suquamish Clearwater Casino Resort came to us with a very specific request. They wanted to provide a visual experience for their customers using the latest and greatest technology available today.” The network includes four video walls as well
as free-standing “e-posters” – self-contained screen units that don’t have to be attached to walls, pillars or ceilings.
Lite software package by the marketing director’s aspiring-designer nephew, and the pointless ticker tapes of news, stock quotes or weather data that nobody ever read (and certainly couldn’t concentrate on if they were trying to pay attention to that over- long video at the same time). Instead, today’s screens are more likely to feature
very short video or animation sequences – there are now content companies focusing on this medium,
DIARY DATE: SCREENMEDIA EXPO Many in the US casino sector may have looked in on the recent
Digital Signage Expo in Las Vegas, thanks to its convenient location, but for those in Europe and Asia – as well as any North Americans who missed the Vegas event – the next big diary date is Screenmedia Expo in London in May, a chance to see all the latest innovations in digital signage and digital out-of-home under one roof. Among the exhibitors will be Elo TouchSystems, which along with
partner TE Connectivity will demonstrate its largest Interactive Digital Signage (IDS) touchscreen display. The new Elo TouchSystems 5500L 55-inch touch display, available with either optical multitouch or IntelliTouch SAW touchscreens, is thinner than existing IDS displays and compatible with optional computer modules. In addition, the company will show the enhanced the 4200L and
4600L (42-inch and 46-inch) IDS models with optical multitouch technology, allowing more customers to benefit from the latest technology advancements. Elo TouchSystems IDS displays are designed specifically for demanding applications in public venues of nearly every kind. Screenmedia Expo visitors will also be able to experience and test
the latest development from Scala, one of the longest-established and best-known software suppliers for digital signage: a new interactive screen communication solution that can be managed through a variety of consumer devices, such as a smartphone, iPad or tablet PC. By scanning a QR code with their smartphone at Scala’s booth,
visitors can access a digital display management tool that allows them to choose from various information bundles and determine what is displayed on the playback screens at the stand. With this new solution, digital signage viewers can determine which
and they’re well aware that attention span for most screens is measured in seconds rather than minutes. Corporate videos and repurposed TV ads just don’t do the job in this medium.
Good looks The physical presentation of the displays is usually
much better, too. Technology advances have enabled much thinner bezels (the plastic edges around the screens), making the video wall – an assembly of multiple screens, sometimes as many as 20 or 40, to form what appears to be a single giant display – a much more realistic proposition. And screens are also breaking out of the rectangular straitjacket, most notably and excitingly with the MicroTiles product from Christie Digital, which enables them to be deployed in almost any shape. Most important when it comes to presentation, perhaps, is the greater consideration now given to the architectural and interior design setting. Your building and your screens are both powerful bearers of your brand, so it makes sense to ensure they work together – at the very least, that they don’t clash. As one of the most popular bloggers in the screen media business, Dave Haynes of Sixteen:Nine, has put it approvingly of MGM’s Las Vegas properties: “All of it, or damn near all of it, looks like it was always there. The merits of building screens into the design or redesign of
specific information they want to receive at that point and moment – allowing companies to micro-target messaging to individuals. Visitors can also test Scala’s Twitter integration, and see how
interactive screens can transfer a variety of targeted information. And another exhibitor to check out at Screenmedia Expo will be
Kontron, a specialist in embedded computing technology. which supplies customised application-ready POS/POI solutions. Its standards-based products include indoor and outdoor installations of terminals, check-in kiosks and digital signage. Screenmedia Expo runs 16-17 May at Earls Court in London and is complemented by an extensive free learning programme and a range of special events. For more information, visit
www.screenevents.co.uk.
34 APRIL 2012
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