INSIGHT
MOBILE BABY MHEALTH INITIATIVE COMBATING MATERNAL MORTALITY IN MIDDLE EAST
THE ETISALAT PLATFORM – called Mobile Baby – delivers affordable primary healthcare solutions to even the remotest regions of Africa and it has already demonstrated tangible results to meet Millennium Development Goal 5 (MDG5), which seeks to reduce maternal mortality in childbirth by 75% and deliver universal access to reproductive health by 2015. “About 358,000 women
die worldwide annually from complications during pregnancy and childbirth, and most of these deaths are preventable with the access to quality care. Mobile Baby provides that care by connecting healthcare professionals to remote
POLYCOM®
locations through mobile network connectivity to deliver diagnostics and treatment.” Mobile Baby is a complete suite of services enabling birth attendants and midwives to ensure safer pregnancies and deliveries by enabling them to quickly and accurately identify, communicate and act on obstetric emergencies. Developed in partnership with
Qualcomm, D-Tree International and Great Connection, it offers pregnancy ultrasound-based remote monitoring, a step-by-step protocol to identify and report danger signs during labour and delivery, mWallet mobile money transfer to pay for emergency transportation, and communication with emergency healthcare transfer facility to assess
requirements for arrival. Over 500 birth attendants
and midwives have been fully trained on the application and over 20,000 pregnant ladies have been registered in the programme. In Tanzania where Etisalat first launched the service, there has been a 30% drop in baseline
maternal mortality rates. Based on the successful launch of
the service in Tanzania, Nigeria, UAE and KSA, Etisalat will be rolling out the Mobile Baby service across its operations in Afghanistan, Pakistan, Sri Lanka, Ivory Coast, Benin, Togo, Niger, Central African Republic and Gabon throughout 2012.
REALPRESENCE™ VIDEO COLLABORATION SOLUTIONS
ARE DRIVING NEW HEALTHCARE BUSINESS MODELS More hospitals are turning
P O L Y C O M ® REALPRESENCE™ VIDEO and voice collaboration solutions are transforming the way healthcare organizations learn, teach, and deliver care.
to telemedicine to eliminate the problem of distance, using Polycom RealPresence video to bring healthcare providers and remote, home-care, and quarantined
patients together face-to-face for consultation, evaluation, and monitoring. Specialists can now conduct remote consultations and prescribe treatments from their home office, or even from on the road, while ‘visiting’ patients via video with HD quality that’s as good as being there in person. A new hub-and-stroke business model has emerged based on Polycom video, where a central facility is the hub and smaller facilities or individual specialists are the spokes, allowing healthcare providers to provide round-the- clock consultation and remote treatment of patients via high- definition, interactive video. Another cutting-edge example
Image © Polycom® 006 HOSPITAL BUILD AND INFRASTRUCTURE MAGAZINE ISSUE 1 2012
is the UK’s NHS telestroke services, which has saved millions of dollars in clinician travel and after-patient care by bringing stroke specialists to the patient via video to enable timely life- saving diagnosis by the specialists. Controlling a camera remotely, the specialist can see the detailed
clinical examination performed by the clinician at the bedside.
P O L Y C O M R E A L P R E S E N C E VIDEO IS KEY TO A NEW “WORLD OF CONNECTED HEALTH” “Due to the advancement of video conferencing technology over the past five years, video solutions have become more cost effective and reliable, and as a result, healthcare has seen an unprecedented increase in need for video solutions,” said Zachary Bujnoch, senior industry analyst, Healthcare, Frost & Sullivan. “Direct ‘doctor to patient’ diagnostic situations are only one part of the growing applications for video in healthcare. Providers are also seeing a dramatic increase in value for video in educational situations and peer-to-peer or doctor- to-doctor’ interactions, cementing video conferencing as a key component in the world of connected health.”
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