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HOSPITAL BUILD 2012 ISSUE 1 FOREWORD 003 INDUSTRY CONTINUES THE HOSPITAL BUILD TO EXPAND


As the Hospital Build industry continues to expand in the Middle East and throughout the rest of the world, it gives me great pleasure to welcome you to the first issue for 2012. In this edition, we focus particularly on mobile health (mHealth) and the shift in workflow that this phenomenon is causing in the healthcare industry. Medical equipment and devices to diagnose, monitor or treat illnesses have changed dramatically in recent years and saved lives throughout the developed and developing world. Find out more about mHealth in our exclusive supplement included with this issue. In his review, Jihad Srage, president of Qualcomm Middle East & Africa, discusses how wireless communications are having a fundamental impact on the way the medical community operates, and on the futures of millions of patients around the globe. In addition, Jonathan Schaffer from the Cleveland Clinic explains


how Electronic Medical Records technology is supporting the coordinated delivery of healthcare to Cleveland Clinic’s patients everywhere, regardless of where they are in the world. Such technology-enabled patient/physician connectivity can result in fewer condition-related complications, fewer emergency room visits, and ultimately fewer hospital admissions. Along the same theme of modern day technology, this issue


also features a review from Praveen Pilai, Healthcare Management Professional in Abu Dhabi, about social media and how it has revolutionized the healthcare industry. Social media is quickly becoming the preferred resource for individuals seeking healthcare information. Patients turn to social networking groups to find others who are battling the same diseases, share advice, recommend doctors, and even send other members a virtual hug. In the mean time, clinicians connect to share information and learn from each other. I hope you enjoy this issue. Make sure you jump on board the social media wagon and connect with us on Facebook and Twitter too!


Jenna Wilson Editor


Cover: important role in the global healthcare sector THE TEAM


EDITOR Jenna Wilson Tel: +971 4 336 5161 jenna.wilson@informa.com


ASSISTANT EDITOR Elin Boyd elin.boyd@informa.com


ADVERTISING SALES DIRECTOR Joseph Chackola Tel: +971 4 336 5161 joseph.chackola@informa.com


ADVERTISING SALES EXECUTIVE Leslie Failano leslie.failano@informa.com


ART DIRECTOR Mark Walls mark.walls@informa.com


PRINTED BY: Zabeel Printing Press Tel: 04 262 6171 Fax: 04 269 6067


PUBLISHED BY: Nicholas Publishing International FZ LLC


All images © shutterstock.com unless otherwise stated. This publication may not be reproduced or transmitted in any form in whole or in part without the written consent of the publishers. Hospital Build magazine is published quarterly. For subscription information visit www.lifesciencesmagazines.com and follow the link.


Follow us on @HospitalMag and join us on Arab Health Magazines www.lifesciencesmagazines.com Social media is playing an increasingly


ISSUE 1 2012


“TAKE TWO ASPRIN AND TWEET ME IN


THE MORNING” MAKING THE CASE FOR SOCIAL MEDIA IN HEALTHCARE


TELEHEALTH


RURAL HEALTH PROVISION VIA TELEHEALTH ADOPTION – THE SECRET LIES IN WORKFLOW


INTERVIEW


HILLROM’S TOTAL ROOM SOLUTION GETS THE BALANCE BETWEEN CLINICAL EFFICIENCY AND ROOM DESIGN JUST RIGHT


MHEALTH LEARN MORE ABOUT THIS EMERGING


PHENOMENON IN HEALTHCARE IN OUR EXCLUSIVE SUPPLEMENT INSIDE!


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