MEDICAL MEETINGS

Scoping It Out

The field of medicine is all about making advances —

in the treatment and eradication of disease, as well as in patient care. So it only follows that medical meetings and trade shows—the primary avenue for health-care providers to learn about those advances — also continually evolve. Whether it’s compliance issues that loom on the horizon or thewaythatcontinuingmedicaleducationis deliveredand assessed,medicalmeeting planners need to be at the topof theirgame.We’ve surveyedthe latest devel- opments affecting health-care meetings to bring into sharper focus those issues with the greatest potential impact.

By Hunter R. Slaton and Nancy Mann Jackson Illustration By Headcase

www.pcma.org pcma convene April 2011 39