‘I HAVE THAT VERY CLEAR’: The former vice president and general director of Sabre Travel Network Mexico said that she doesn’t need to be convinced of the value of the meetings sector of tourism.

ONE ON ONE WITH

GloriaGuevara

Mexico’s secretary of tourism talks about making her country a top-five destination for international travelers, increasing meetings spend—and closing the ‘gap between reality and perception’ of drug-related violence.

BY MICHELLE RUSSELL www.pcma.org pcma convene April 2011 67