PCMA is the leading resource and premier educator for professionals in the meetings and convention industry.

PCMATODAY The Power of Potential

April 2011

At PCMA’s Education Conference in June, General Session speaker Chef Jeff Henderson will motivate attendees with the story of his unique and challenging journey from prison to prosperity.

If you’re in the market for a valuable event focused on shared ideas and solutions for the challenges facing the meetings industry, then PCMA’s 2011 Education Conference—co-located this year with the first-ever AIBTM, in Baltimore, on June 20–23—is the program for you. The Education Conference will bring together meeting professionals for an interactive pro- gram based on industry issues, topics, and trends. The Education Conference will be a chance to hear

from inspirational leaders such as General Session speaker Jeff Henderson (pictured at right), who grew up on the rough streets of South Central Los Angeles and spent nearly 10 years in federal prison for a drug con- viction. With persistence and determination, he was able to achieve his dreams, eventually becoming the first African-American executive chef at Caesars Palace and the Bellagio in Las Vegas. Look for a Leading by Example profile of Chef Jeff in Convene next month. Other speakers at the Education Conference include

Vernice Armour,America’s first African-American female combat pilot; Gary Shapiro, president and CEO of the Consumer Electronics Association;Michael Doyle, execu- tive director of the Virtual Edge Institute; and Jeff Hurt, director of education and engagement for Velvet Chainsaw Consulting. Plus, you’ll get: Limited registration, to keep the conference smaller and more intimate

CHANGE OF ADDRESS:At the end of March,PCMA HQ moved from Chicago’s McCormick Place to a new location downtown. 12 pcma convene April 2011 PCMA’s new address is: 35 EastWacker Drive, Suite 500, Chicago, IL 60601. Our phone number—(877) 827-7262—is unchanged. www.pcma.org Value for your time and money—the $295

registration fee (professional PCMA member rate) includes six featured sessions and a choice of 16 breakout sessions Up to 1.3 CEUs (approximately 13 credit hours). And that’s just a taste of the PCMA Education

Conference experience. For more information, visit www.pcma.org/educon. To learn more about AIBTM, visit www.aibtm.com.