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contents Special Sections
75 Bringing Medical Meetings to Cancun Meeting planners explain why Cancun is a healthy venue for medical conferences. Linda C. Chandler
81 CityFiles: Northeast & Midwest At-a-glance profiles of cities welcoming groups 82 Cleveland 83 Providence 84 St. Louis Julie Ritzer Ross
85 Corporate Social Responsibility Proof that CSR and meetings have never been a better match 86 Grapevine 88 Global Spectrum Convention Centers
90 Fiera Milano Congressi 92 VISIT Milwaukee 94 Grimaldi ForumMonaco 96 San Jose 98 Seattle Julie Ritzer Ross
101 Las Vegas: Good for Business Hotels and resorts that keep meeting attendees feeling pampered and productive 102 Las Vegas Meetings by Caesars Entertainment
104 The Cosmopolitan of Las Vegas
106 Las Vegas Hilton 108 MGM Grand Julie Ritzer Ross
Departments
15 Plenary The volcano, one year later. Super Bowl hospitality. Pre Con: NCMAWorld Congress. Post Con: Biodiesel Conference&Expo. Plus: Toy Fair 2011; LauraPalooza; hotel occupancy in times of trouble.
4 pcmaconvene April 2011 15 Features
CMP SERIES Going for Green 59 The long-awaited APEX/ASTM Environmentally Sustainable Meeting Standards are coming out this year — but it’s not the end of the process. Rather, it’s time for meeting professionals to begin using the standards to create events that are consistently, uniformly sustainable. Barbara Palmer
ONE ON ONE WITH Gloria Guevara 67 “When I say that we want to increase by 15 percent the number of arrivals, we also have the objective of increasing — by the same amount — the spend,” Mexico’s secretary of tourism tells Convene. “Meetings play a very important factor in our goals.” Michelle Russell
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Urban Planner 24 Chicago
Barbara Palmer Giving Back 28
Eating More Humanely Michelle Russell
Working Smarter 30 Binders vs. Tablets Barbara Palmer
Leading Learning 32
Meetings as an Art Form, Part 2
Jeffrey Cufaude People & Processes 33
Would You Like FriesWith That Booth?
Dave Lutz, CMP
Innovative Meetings 34 Mentor Health
Christopher Durso
Other Duties as Assigned 112 Personal Foul Mike Lowery
Also in This Issue
Behind the Scenes 6 To the Point 8 Comments 10
PCMA Today 12 Advertiser Index 110