MEDICAL MEETINGS


Scoping It Out


The field of medicine is all about making advances —


in the treatment and eradication of disease, as well as in patient care. So it only follows that medical meetings and trade shows—the primary avenue for health-care providers to learn about those advances — also continually evolve. Whether it’s compliance issues that loom on the horizon or thewaythatcontinuingmedicaleducationis deliveredand assessed,medicalmeeting planners need to be at the topof theirgame.We’ve surveyedthe latest devel- opments affecting health-care meetings to bring into sharper focus those issues with the greatest potential impact. 


By Hunter R. Slaton and Nancy Mann Jackson Illustration By Headcase


www.pcma.org pcma convene April 2011 39


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